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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
How To Combat Ageism To Create Friendly Crafting Spaces
Ageism has been described as “one of the last socially acceptable prejudices.” However, discussions around ageism often describe the bleak landscape older generations face when seeking employment or when confronted with a depressing array of anti-aging beauty products. In crafting spaces, we see ageism working in the reverse. According to Stitchcraft ...
15 Easy & Compelling Video Ideas For Instagram Reels
Strategizing and recording video for social media has become one of the most frequent complaints we receive from our craft business community. So many craft businesses struggle with creating short videos to satisfy the demands of social media’s algorithms, which have increasingly prioritized video content over static content. Creating short video ...
Your New Craft Business Community: Inside SCM Members Only
Running a creative business is like quilting in the dark—you’re doing the work, but it’s tough to see if it’s coming together as you planned. Now think back to the last late-night chat you had with a fellow crafty entrepreneur who just gets it… and the sense of ease this ...
Crafting Little Luxuries: Why Small Indulgences Matter in a Big Way This Holiday Season
When the economy tightens, people don’t stop spending; they simply shift how they spend. Economists call it the “lipstick effect”: during an economic downturn, when consumers don’t have the funds to splurge on big-ticket items, they tend to treat themselves to affordable luxuries that deliver joy in small but powerful ways. From ...
Should I Use Limited Releases as a Marketing Tool?
Standing out in a crowded craft landscape has only grown increasingly more difficult. More craft businesses sprout up every day, both online and via brick-and-mortar locations, and jockey for the attention of eager crafters. As a result, differentiating your craft business has become more of a challenge for craft retailers ...
Maximize Holiday Traffic with these Proven Strategies
Summer is on its way out, and whether you experienced a slump or a rush this season, as a savvy craft business owner, you already have your sights trained on the holidays. First, give yourself a pat on the back for being on track. Second, dive into Stitchcraft Marketing’s top ...
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