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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Top 3 Autoresponder Tools for Craft Businesses (and How To Use Them Like a Pro)
Small craft businesses thrive on community connections. Our strongest customer relationships are built on the simple actions that make shopping and crafting a pleasurable experience, whether it’s answering a quick question about products, following up with a customer who left a cart full of yarn, or thanking someone for signing ...
So You’ve Outgrown Your Website: Now What?
As a craft business owner, your website is your digital storefront—the place where your creativity, hard work, and unique offerings shine for the world to see. However, just like your business, your website can reach a point where it no longer meets your needs or effectively serves your customers. Recognizing when you’ve ...
What Makes a Looming Recession So Scary for Small Businesses—And How to Prepare
For small business owners—especially those in the craft and handmade sector—a looming recession can feel like a dark cloud gathering overhead. A recession brings uncertainty, tight budgets, and potential disruption to the business you've poured your heart into. But understanding what makes a recession so intimidating is the first step ...
13 Helpful Tips for a Successful Trade Show Season
Trade shows provide a fantastic platform for craft businesses to shine, offering opportunities to connect with artisan buyers, showcase the artistry behind handmade products, and tap into niche markets that appreciate creativity and originality. These events are more than just a venue to display your creations—they’re a chance to grow ...
Read a Free Excerpt from Marketing Magic for Savvy Craft Businesses
Stitchcraft Marketing’s new book Marketing Magic for Savvy Craft Businesses: Supercharge Your Social Media, Market to Makers, and Build Better Customer Relationships is packed with useful, actionable tips and techniques to strengthen and expand your craft business. Gathering over 50 years of combined marketing experience in the craft industry, Marketing Magic ...
Building a Strong Omnichannel: Decentralizing Your Online Presence
Earlier this year, Facebook announced that it would no longer host Facebook Live videos beyond thirty days. We heard from several of our craft business clients upset with the decision. Where would their live monthly tutorials go? What about their weekly video chats with their followers, which often includes rich ...
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