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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Managing Supply Chain: Cash Flow & Inventory
In late 2014 and early 2015, local yarn stores all over America felt the effects of the labor disputes in the west coast ports. The International Longshore and Warehouse Union (ILWU) and the Pacific Maritime Association (PMA) struggled to reach an agreement over a number of issues, with the result ...
2016 Rhinebeck Recap
The Stitchcraft Marketing team are active participants in the fiber world, designing, knitting, crocheting, spinning with Spinzilla, weaving and attending local and regional fiber events. Rebecca, our account manager who lives in Connecticut, says Rhinebeck is second only to Thanksgiving for her favorite fall events. Here is her recap of ...
Social Media 101 for Retailers
Are you a local yarn store owner? It’s a hard business, but most local yarn store owners are in it because they love yarn, knitting, crocheting and the people who love those things, too. When a customer walks into a local yarn store, chances are excellent that there will be ...
October Ravelry Update: New Releases and the HRN
We took another snapshot of the Ravelry Hot Right Now (HRN) pattern list during the third week of September 2016. It was a particularly interesting week as it was marked by the release of the Brooklyn Tweed Fall 16 Look Book and Tin Can Knits’ new book Mad Colour, available ...
Getting Retailers to Engage on Social Media
Social media has changed the relationship between manufacturers and retailers, retailers and consumers. As the traditional models of product distribution shift and morph under the influence of ecommerce and digital marketing, all the points of the sales chain need to find ways to engage that bring enhanced value. Let’s explore ...
September Ravelry Update: Yarn Trends
When we publish these Ravelry updates, our goal is to share the insights we have gleaned from studying trends in patterns, yarns, projects and designers as they are reflected on this user-driven fiber-centric social media site. There’s no denying that Ravelry has changed the yarn, fiber and knitting/crocheting design industries ...
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