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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Crafting Trends for 2017 Part 1: Needles, Thread and Fabric
Between fall fiber festivals, holiday craft shows and the end-of-year deluge of catalogues, we have put together some observations crafting trends we can expect to see continue into 2017. We’re also watching our social media feeds and seeing what our favorite crafters have added to their repertoires. Pictures of new ...
2017 Marketing Trends for Craft Companies
As we near the close of the year, we like to reflect on the more successful marketing trends we saw in 2016 and we predict what we see trending for 2017. Let's begin with a few 2016 trends that we utilized in the agency for our clients: Trends we loved in ...
5 Tips For An Irresistible Holiday Gift Guide
Why make a holiday gift guide for your blog or website? Well, if Martha Stewart does it, it must be a good thing! Today we share our top 5 tips for creating a great gift guide for your customers. #1 Choose a Theme Whether you choose to do all gifts under $100, ...
Tap Into Our Influencer Network with Blogger Outreach
In just a few short years, we’ve developed a robust network of blogger & podcasters superstars who are eager to share your products with their fans! Our specialty lies in creating harmonious matchups for our clients by arranging product reviews, giveaways, guest blogs, project tutorials, blog tours, and even yarn ...
Don’t Spread Yourself and Your Company Too Thin
As a self-employed craft industry professional, you wear a lot of hats. It can be difficult to figure out which tasks you can contract out and which are essential to your creative vision, but allocating your time and energy efficiently will make both your business and your life more successful. ...
Rethinking Holiday Discounts
Black Friday, Small Business Saturday, Cyber Monday--the days following Thanksgiving all have their designations in the run-up to the December gift-giving season. For some shoppers, however, it’s December 26th that separates the skilled shoppers from the amateurs. That’s the day the Post-Holiday Sales begin, and the bargains are everywhere. Returning ...
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