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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Wait, Come Back! Battling Slower Web Traffic (Part 2 of 2)
Uh-oh. Your potential customer is leaving the checkout page of your website, but they haven’t actually bought anything. Can you still change their mind? You certainly can try! In this post, we will look at some reasons that items in shopping carts get abandoned and how your online store can ...
Wait, Don’t Leave! Battling Slower Web Traffic (Part 1 of 2)
Bounce rate, cart abandonment--call it what you will, but the bottom line is that it is a missed sales opportunity for your website. There are a lot of reasons why a customer might put your product in an online shopping cart but not complete the sale - and the good ...
Trendspotting at TNNA Summer 2016
The Stitchcraft team has just returned from another action-packed TNNA (The National NeedleArts Association), Summer Trade Show! This year’s show was in a totally new venue: Washington, DC, which proved to be a nice change of pace from the “usual” venue for the Summer show (Columbus, OH). In addition to ...
Keeping Tabs on the Ravelry HRN List
For this month’s Ravelry update, we spent a few days tracking the Hot Right Now list. It’s not an easy thing to do, because the list can shift before your eyes as you are trying to catalogue it. So this post is based on a series of snapshots taken for ...
Top 25 Yarns with the Most Projects on Ravelry
Recently we’ve taken a look at the most popular patterns on Ravelry. We’ve looked at how the Hot Right Now list works (if you missed the post, read it here), and then taken a more in-depth look at the 25 patterns with the most projects on Ravelry (read that post here). ...
No More Free Yarn
It’s September, and the local yarn stores (LYS) in the region where your company has its dyestudio have scheduled their annual yarn crawl. As a nationally-known dyer whose skeins are snapped up the minute you update your online store and are traded eagerly in a secondary market on Ravelry’s ISO/Destash ...
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