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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Getting Retailers to Engage on Social Media
Social media has changed the relationship between manufacturers and retailers, retailers and consumers. As the traditional models of product distribution shift and morph under the influence of ecommerce and digital marketing, all the points of the sales chain need to find ways to engage that bring enhanced value. Let’s explore ...
September Ravelry Update: Yarn Trends
When we publish these Ravelry updates, our goal is to share the insights we have gleaned from studying trends in patterns, yarns, projects and designers as they are reflected on this user-driven fiber-centric social media site. There’s no denying that Ravelry has changed the yarn, fiber and knitting/crocheting design industries ...
How to Sell Both Through Retail Outlets and Direct to Consumers
Why Would You Want to Sell Direct to Consumers? E-commerce is eroding the traditional relationship between manufacturer and retailer. Consumers learn about brands through social media and go to the internet not only to do their research, but also to do more and more of their purchasing. If you can capture ...
You Are Your Brand: Why Your Business Needs Your Face
There are so many things to focus on when you are working on your business. Your website design, the shopping platform, ensuring delivery, product quality and stock…. not to mention having everything on your site beautifully photographed so that customers can’t wait to buy it. It’s easy to think that ...
Partnering with a Podcast
Joining forces with a podcast or blogger is a great way to expand the customer base for your business. There are different ways to incorporate blog or podcast sponsorship into your marketing plan or bring your business to the right audience. Finding the correct fit will benefit both you and ...
Make Customer Service Your Marketing Plan
The proliferation of social media platforms has completely changed the traditional model of customer service. It’s no longer enough to have a toll-free customer help line staffed by a team of representatives, because very few of your customers are going to reach out to your company via telephone. Instead, they are ...
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