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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Social Media 101 for Retailers
Are you a local yarn store owner? It’s a hard business, but most local yarn store owners are in it because they love yarn, knitting, crocheting and the people who love those things, too. When a customer walks into a local yarn store, chances are excellent that there will be ...
October Ravelry Update: New Releases and the HRN
We took another snapshot of the Ravelry Hot Right Now (HRN) pattern list during the third week of September 2016. It was a particularly interesting week as it was marked by the release of the Brooklyn Tweed Fall 16 Look Book and Tin Can Knits’ new book Mad Colour, available ...
Getting Retailers to Engage on Social Media
Social media has changed the relationship between manufacturers and retailers, retailers and consumers. As the traditional models of product distribution shift and morph under the influence of ecommerce and digital marketing, all the points of the sales chain need to find ways to engage that bring enhanced value. Let’s explore ...
September Ravelry Update: Yarn Trends
When we publish these Ravelry updates, our goal is to share the insights we have gleaned from studying trends in patterns, yarns, projects and designers as they are reflected on this user-driven fiber-centric social media site. There’s no denying that Ravelry has changed the yarn, fiber and knitting/crocheting design industries ...
How to Sell Both Through Retail Outlets and Direct to Consumers
Why Would You Want to Sell Direct to Consumers? E-commerce is eroding the traditional relationship between manufacturer and retailer. Consumers learn about brands through social media and go to the internet not only to do their research, but also to do more and more of their purchasing. If you can capture ...
You Are Your Brand: Why Your Business Needs Your Face
There are so many things to focus on when you are working on your business. Your website design, the shopping platform, ensuring delivery, product quality and stock…. not to mention having everything on your site beautifully photographed so that customers can’t wait to buy it. It’s easy to think that ...
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