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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
The Wool Wide What?
I don't know about you, but I LOVE stories about how businesses were born. Here is mine: As an advertising sales rep for a national knitting magazine, I spent several years talking to shop owners and what I call "yarnie entrepreneurs" about what marketing efforts gave them the best bang for the buck. Consistently, ...
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