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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Creating a “brand story” as a tool of engagement: A case study
I say it all the time... familiarity develops trust and trust brings the business. But, how can you achieve mulitple touchpoints with knitters & crocheters in a way that is not costly, annoying or spammy? Creating a "brand story" or a personality behind your brand is an effective way to deepen the engagement with your customer. Let's take ...
Use Facebook Fanpage to Engage in Your Yarn Company Brand.
Facebook.com is an incredible marketing tool that allows yarn companies and yarn shops to see inside the hearts and minds of their customer. Having a fanpage about your yarn company or yarn shop puts your finger directly on the pulse of how knitters and crocheters experience your brand and allows ...
I love your yarn, but can I trust you?
Over the holiday I visited a girlfriend out of town. While there, I dropped into a music store and bought a few things for my daughter who plays violin. On a whim, I asked the owner if he had any 1/2 size violins for sale as my daughter is about ...
Yarn Shops: Tips to build your e-newsletter marketing list
So, you've got an e-newsletter for your yarn shop but maybe it's very small or hasn't grown much in recent months. What to do? Here are some tips to build your consumer e-newsletter specifically for yarn shops: Tip 1: Be sure you're gaining PERMISSION to send an email to your customer. Too ...
Tweeting for Yarn Shops and Knitting Companies
In my last posting, I blogged about the social media tool, Twitter and the many reasons WHY it's so important for yarn shops and yarn businesses to establish Twitter accounts for your main identities. At the very least, set up an account for your knitting business or yarn shop name and ...
How and why to set up a Twitter Account for your yarn shop or yarn company
The New York Times calls Twitter "one of the fastest-growing phenomena on the Internet." TIME Magazine says, "Twitter is on its way to becoming the next killer app," and Newsweek noted that "Suddenly, it seems as though all the world's a-twitter." I know, I know.... Many of you are thinking, "oh great, ...
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