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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Turning Your Twitter Account Into A Community
Twitter is a fast paced social media network. It's important for every company to engage with their users through social media, but unless you have a lot of spare time, or a person dedicated to moderating social media, it's easy to miss things in the shuffle. This is particularly true ...
The Trendsetter Debacle: Social Media Lessons Learned
The recent incident that played out on Ravelry concerning Trendsetter’s copyright violation serves as a great case study in what to do when your company or your brand suffers a social media crisis. In a nutshell, Trendsetter was accused of stealing the design for the knitting pattern, “Wingspan” from designer Maylin ...
Customer Service Through Social Media
It wasn’t that long ago that you called or even wrote a letter to address an issue that needed to be rectified with a business. Whether you contacted them to complain or to thank them for their service, both of these channels were viable contact points, but the response time could ...
Tweet Local
If you own a yarn shop it's important for you to connect with potential customers-knitters who live near your shop. It’s easy to find Ravelers in your area who also tweet. Go to “advanced people search” and type in “twitter.” Select a number range in the left-hand column that reads Distance from ...
Customer Service & Twitter
A while back I ordered a kit from an online store; when it arrived in the mail they’d forgotten to include the patterns! I sent them an email explaining the situation and within a day or two they responded and e-mailed me the .PDFs. I was a satisfied customer, but ...
We’re moving our blog posts to Yarndealer.com
We're moving our Wool Wide Web marketing posts over to our new platform for Yarn Shops-- Yarndealer.com So hop on over there and check them out!
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