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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Customer Service & Twitter
A while back I ordered a kit from an online store; when it arrived in the mail they’d forgotten to include the patterns! I sent them an email explaining the situation and within a day or two they responded and e-mailed me the .PDFs. I was a satisfied customer, but ...
We’re moving our blog posts to Yarndealer.com
We're moving our Wool Wide Web marketing posts over to our new platform for Yarn Shops-- Yarndealer.com So hop on over there and check them out!
Building your fanbase and targeting outreach
Facebook is a great platform for yarn retailers, manufacturers and yarn companies to reach out to their audience. I'm often asked, "what's the best way to build the fanbase quickly?" so I thought I'd take the time to give my feedback on this question. Although the total number of fans is ...
Account Manager Position Opening:
Confession: I'm falling behind on the blog because I'm inundated with client work and the phone keeps ringing..... I think it's time to expand the team: http://www.thewoolwideweb.com/JOB.htm Position closes December 31st, so if you have the right combo of marketing chops and knitting knowledge, please apply!!
What are Facebook fans worth in the knitting world?
I came across this article recently about the average value of a Facebook fan: $136.38 and I wondered what that value is for companies in the knitting industry. Are your "fans" 28% more likely to use your yarn brand than non-fans as this article suggests? What about members of your ...
Seasonal Business Challenges for Yarn & Knitting Companies
*Sigh* Today is June first, the beginning of the summer season. If you're in the yarn & knitting industry you know you're about to face a long summer of sluggish sales and possible cash flow troubles (unless you're lucky enough to be in a tourist town like my lovely shop ...
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