You’ve probably seen it all over the news, read about it on social media, or even talked about it with your friends; artificial intelligence (or AI) is here. There have been truly remarkable leaps forward in the past year, most notably the viral craze of...
Let’s be real. Running a craft business is tough. Between day-to-day operations like sales and employee management, keeping up on your inventory, engaging your customers, staying ahead of trends, and not freaking out over economic roller coasters, the books can be the last thing on...
Collecting Payments in the Wild Selling your goods at local markets, craft shows, or trade shows is a great way to expand your brand awareness and reach new customers. You are going to them instead of them finding you. Accepting payments on-the-go is a strong component...
A new year is well underway—it’s time again to look at the crafting community and see what everyone is making! A good thing to note as we plunge into the hot craft trends of 2023: hand crafts in general are as popular as ever. Knitting,...
Many of our clients want to diversify their revenue streams to create more stable sources of income. They are also curious to learn how they can reach more people, and potential new customers, with new social media platforms. How can they shake things up when...
Figuring out all the expenses to a trade show can make your head spin. You’ve got booth costs, travel costs, food, promotions, extras…when you add it all up, the total can take you by surprise. Today we’ve put together 9 of our best tips to...
The fiber and fabric industry has a lot of participants and, in order to succeed, you need to differentiate in order to thrive. Sometimes it can be hard to determine what makes you different, or how to articulate those differences to your audience. Today we’ll...
As a crafty entrepreneur you’re busy wearing all the hats in your business - idea creation, product development, packing and shipping, running a storefront, and, of course, marketing. When the business first starts, you’re working on building a stable business so you often try to...
2022 has been a wild year with lots of ups and downs. Crafty businesses returned to in-person events, trade shows reunited after a few years in absence, and the world of social media and marketing continued to evolve at a breakneck pace. Here at Stitchcraft...