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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Color Theory for Your Business
Have you noticed your customers being drawn to one color in a product line over another? Have you ever had an off-putting reaction while shopping a website, knowing it’s not the layout but can’t put your finger on the bothersome aspect? Or maybe you walk into an open house and ...
2024-2025 Craft Trends Report for Craft Marketers
Stitchcraft Marketing returns this season with our popular trends report for craft marketers! This year we took a closer look at enduring and emerging trends in both crafting and marketing. We’re hopeful insight into these trends will help guide your marketing efforts in the upcoming fall and winter seasons and on ...
2024 Social Media Updates That Will Impact Your 2025 Marketing Strategy
With another year *almost* under our belt, we’re back with a recap of some of the most impactful social media platform updates that will impact the marketing strategy for your crafting business next year. Keep reading for Facebook, Instagram, Pinterest and YouTube updates! Facebook Updates Community is the priority: The Facebook ...
Make Gift Cards Cash in for Your Business
Gift cards are everywhere—they’re online, offline, and a default present for those who have it all and for those who are not so easy to shop for. As prevalent as gift cards are, simply having them available without strategizing their impact means you could be leaving cash on the table. Utilize ...
Website Pop-Up Secrets Revealed: What We Love & Hate About Pop-Ups
Website pop-ups are an essential tool in digital marketing. However, how you implement them can inspire love or hate in your website visitors. A good pop-up will increase conversions, encourage sales, and grow your newsletter list. A bad pop-up will drive away potential new customers and annoy your existing customers. Keep ...
11 AI Tools to Make Marketing Your Business Easier
Marketing your business is vital to its success, but it can take a lot of time and energy to do it right. While AI tools can’t do it all, they can help streamline your efforts and provide a good launch pad to start from. Keep reading 11 of our favorite ...
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