WELCOME TO THE BLOG
Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Make Gift Cards Cash in for Your Business
Gift cards are everywhere—they’re online, offline, and a default present for those who have it all and for those who are not so easy to shop for. As prevalent as gift cards are, simply having them available without strategizing their impact means you could be leaving cash on the table. Utilize ...
Website Pop-Up Secrets Revealed: What We Love & Hate About Pop-Ups
Website pop-ups are an essential tool in digital marketing. However, how you implement them can inspire love or hate in your website visitors. A good pop-up will increase conversions, encourage sales, and grow your newsletter list. A bad pop-up will drive away potential new customers and annoy your existing customers. Keep ...
11 AI Tools to Make Marketing Your Business Easier
Marketing your business is vital to its success, but it can take a lot of time and energy to do it right. While AI tools can’t do it all, they can help streamline your efforts and provide a good launch pad to start from. Keep reading 11 of our favorite ...
10 Tips to Optimize YouTube Channel & Videos
YouTube is the second largest search engine and second most used social media platform in the world. It’s a powerful marketing platform, when used correctly, to help build brand awareness, engage your audience, and drive traffic to other content. Keep reading for tips on how to optimize your brand’s YouTube channel ...
Gifts the Stitchcraft Team is Dreaming About
Just because we’re all grown up doesn’t mean we stop dreaming about gifts we’d love to receive for the holiday season. Given that everyone at Stitchcraft is a dyed-in-the-wool crafter (pun intended!), we often trade our favorite crafty gift items throughout the year. With the holiday season on the approach, ...
How to Take Better Photos of Your Quilts
At Stitchcraft Marketing, we know many of our readers are invested in both the business and the hobby of quilting (and related textile arts). It’s important to you as a maker and as a businessperson that you showcase your products as attractively as possible. In today’s post, we have recommendations ...
Ready to go deeper?
If you’re ready to bring more clarity and structure to your marketing, we’re here to help.
Stay connected!