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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Metrics that Matter
The metrics for success in a craft business can vary depending on your specific goals —and you should set SMART goals for your business! It’s one of the best methods for assessing successful marketing strategies and continue growing in manageable, measurable ways. To learn how to set goals for your ...
How to Host a Make Along
If you want to engage your community, hosting a Craft Along or Make Along (MAL) is a great way to create conversation, nurture creativity, and build relationships with new and loyal customers. At Stitchcraft, we've supported many Knit Alongs (KAL), Quilt Alongs (QAL), and Crochet Alongs (CAL) and strategized for ...
Facebook Groups For a Craft Business: Why You Need One + How to Get Started
In today's digital landscape, creating an online community around your craft—whether it's knitting, crochet, sewing, quilting, weaving, macramé, paper crafts, woodworking, printmaking, garment-making, or painting—can significantly impact your success. Facebook Groups offer an excellent online platform to connect with your customers, showcase your expertise, and nurture a thriving ecosystem of support ...
9 Strategies to Increase Average Order Value for Craft Businesses
Craft businesses are more than just transactions—they’re a celebration of passion, creativity, and connection with customers who appreciate the art of handmade goods. Yet, even the most thriving craft businesses can hit a revenue plateau when relying solely on attracting new customers or increasing traffic. Enter one of the most effective ...
Best of 2024: Stitchcraft Marketing’s Most Popular Strategy & Marketing Content of the Year!
Stitchcraft Marketing had a banner year for strategy and marketing content, with excellent podcast guests for the Business of Craft, informative Office Hours aimed at enlightening our craft business community, and in-depth blogs delving into the hottest topics and new developments in social media, marketing, technology, and more. We create a ...
Color Theory for Your Business
Have you noticed your customers being drawn to one color in a product line over another? Have you ever had an off-putting reaction while shopping a website, knowing it’s not the layout but can’t put your finger on the bothersome aspect? Or maybe you walk into an open house and ...
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