As crafters, the Stitchcraft Marketing team is always thinking about and looking at fun new crafting products. We make our wishlists early and update them often in preparation for the holiday season. Our team knits, quilts, sews, sculpts, paints, and crochets, so we’re always on...
Small craft businesses thrive on community connections. Our strongest customer relationships are built on the simple actions that make shopping and crafting a pleasurable experience, whether it’s answering a quick question about products, following up with a customer who left a cart full of yarn,...
For small business owners—especially those in the craft and handmade sector—a looming recession can feel like a dark cloud gathering overhead. A recession brings uncertainty, tight budgets, and potential disruption to the business you've poured your heart into. But understanding what makes a recession so...
Trade shows provide a fantastic platform for craft businesses to shine, offering opportunities to connect with artisan buyers, showcase the artistry behind handmade products, and tap into niche markets that appreciate creativity and originality. These events are more than just a venue to display your...
Stitchcraft Marketing’s new book Marketing Magic for Savvy Craft Businesses: Supercharge Your Social Media, Market to Makers, and Build Better Customer Relationships is packed with useful, actionable tips and techniques to strengthen and expand your craft business. Gathering over 50 years of combined marketing experience in...
Earlier this year, Facebook announced that it would no longer host Facebook Live videos beyond thirty days. We heard from several of our craft business clients upset with the decision. Where would their live monthly tutorials go? What about their weekly video chats with their...
Stitchcraft Marketing is thrilled to announce our new book, Marketing Magic for Savvy Craft Businesses: Supercharge Your Social Media, Market to Makers, and Build Better Customer Relationships, is now available to order! Written by the team at Stitchcraft Marketing, Marketing Magic gathers over 50 years of...
Joann’s recent store closures have sent ripples through the crafting community. For many hobbyists, it wasn’t just a store—it was their go-to place for fabric, yarn, and last-minute project supplies. While change can be daunting, it also opens doors. If you run a quilting, fabric,...
The metrics for success in a craft business can vary depending on your specific goals —and you should set SMART goals for your business! It’s one of the best methods for assessing successful marketing strategies and continue growing in manageable, measurable ways. To learn how...