Since March, the craft industry and others have had to pivot to create new shopping experiences (both virtual and in person) for their customers. In the newest Social Media Trends guide from Hubspot, they recommend that efforts focus on what they call the 4 C’s:...
The photo and video capabilities of today’s smartphones make it so much easier to produce professional photos and video without all the expensive equipment! With just a few key items, you can create an at-home studio that allows you to generate eye-catching content for your...
These days there are tons of companies that promise to grow your Instagram audience; new missives may be landing in your email inbox every day. These companies can deliver large amounts of new followers, but they do so by paying for followers or casting a...
With craft festivals going virtual for the foreseeable future, many of our clients are putting together vendor presentations for various online events. One of the questions we’re often asked is how to best prepare to showcase your crafty business and products. Whether you’re vending at...
FREE Download: PDF Guide to Facebook, Instagram and Pinterest When it comes to social media, we typically focus on 3 social media platforms: Facebook, Instagram and Pinterest. These popular channels are where your current and potential customers are spending their time, so it's crucial for your...
Do you know who your customers are? Or do you have trouble determining who to cater your products and services to and how best to market them to increase your sales? Today we’ll show you how to develop a Customer Avatar for your crafty business....
There’s no denying that we’re in the midst of an economic recession. Americans in particular are cutting back on spending as they plan for a downturn that might not end until the coronavirus pandemic is over. But even in the middle of an economic slump,...
As we noted in our recent blog article 2020 Updates to Instagram, Facebook and Pinterest, Pinterest has been having a banner year, thanks to folks staying home and dreaming about what they’ll do next. According to Tech Crunch, Pinterest has seen more than 50% increase...
What makes you wake up in the morning excited to go work in your crafty business? What principles guide you as you make business decisions, whether they be product offerings, staffing, customer service, marketing or more? This past month Stitchcraft Marketing hosted a two-part discussion...