Our Best Content to Grow your Craft Business in 2021

Our Best Content to Grow your Craft Business in 2021

In 2020 we changed things up a bit in terms of the multimedia we produce at Stitchcraft Marketing. It was a busy year with lots of unexpected twists and turns, but today we’d like to highlight some of our best content that covered timely issues of importance to small business owners across the crafts industry. As always, we try to explore topics by breaking them down to clarify not just why these points are important for your business but also how to immediately put these ideas into play.


This year we devoted a 7-episode miniseries of the Business of Craft Podcast to the idea of “Wantrepreneurs.”  We met with industry experts and discussed a variety of topics geared towards helping entrepreneurs launch their crafty businesses. This series aired from January through March, before the world changed as we knew it. A few key episodes that are still relevant today are:

Robin Waite: Robin is a professional business coach in the United Kingdom and author of the book “Take Your Shot: How to Grow Your Business, Attract More Clients and Make More Money.” Robin talks about some of the struggles that new entrepreneurs face in starting off on the right foot.

Susan Dunn: Susan is a graphic designer by trade but a whiz with the numbers. She’s been a consultant with the Small Business Development Center in Colorado for 10 years and her specialty is helping new business owners get their financial books set up.

Shawn Allison: Shawn is a business and marketing consultant with the Central Mountain Small Business Development and more than 20 years of experience in business development, direct marketing, strategic planning, budgeting, marketing automation and graphic design. Shawn gives the down and dirty lowdown on how to write an effective business plan.


Once March 2020 rolled around, the world was rocked by the coronavirus pandemic and crafty businesses struggled with new issues like brick and mortar closures and restrictions, the growth of online commerce and the necessity of engaging consumers virtually, and implementing new safety and sanitation measures to prevent the spread of disease. 

In response to a quickly changing environment, Stitchcraft Marketing discontinued the Business of Craft Podcast and turned instead to offering “Office Hours.” In two one-hour Zoom sessions a month, we addressed a topic relevant to crafty businesses and then opened up the floor for questions and discussion. Sessions were free for anyone to attend and were our way of giving help to our clients with whatever they needed the most!

The 2020 sessions of Office Hours are available in perpetuity on our YouTube channel. A few of the episodes we’d like to highlight are:

Using Google Analytics to Make Business Decisions: In this session, Stitchcraft Marketing’s Stefanie Goodwin-Ritter gives a quick introduction to Google Analytics, the terminology it uses and where to find the information most relevant to you as a business owner. She discusses how to interpret what the data is telling you and how you can use that to make better business decisions!

Customer Avatars and Attitudinal Segmentation: We start this session by discussing Customer Avatars, the representations of customers who your business caters to on the basis of their demographics, characteristics, hopes and pain points. Then we introduce you to Attitudinal Segmenting, the process of categorizing your customers based on the attitudes they share, which gives you insight into WHY they’re buying, not just who they are. 

Generosity Marketing: In the age of increased social connectivity and a burgeoning global marketplace, Generosity Marketing has become an invaluable tool for businesses large and small. But what does that phrase really mean? How can you attract and retain customers if you are giving things away for free? In this session we’ll cover how to use Generosity Marketing to build your brand and sell more!


We will be continuing to hold Stitchcraft Offices Hours in 2021 and we’d love it if you joined us. If you’d like to be invited to these free Zoom sessions, simply sign up for our newsletter and you’ll be added to the list. 

If you’re interested in working with us on how to achieve your business goals in 2021, we’d love to work with you. Contact us today to get started in crafting a better business!


Leanne Pressly
No Comments

Post A Comment