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Black Friday, Small Business Saturday, Cyber Monday--the days following Thanksgiving all have their designations in the run-up to the December gift-giving season. For some shoppers, however, it’s December 26th that separates the skilled shoppers from the amateurs. That’s the day the Post-Holiday Sales begin, and...

16 November, 2016 /

When does the holiday shopping season begin? Your answer may reflect your engagement with online shopping and social media. Black Friday and Cyber Monday are so five years ago! Now that we all have smartphones and spend more of our time on social media, shopping...

09 November, 2016 /

In late 2014 and early 2015, local yarn stores all over America felt the effects of the labor disputes in the west coast ports. The International Longshore and Warehouse Union (ILWU) and the Pacific Maritime Association (PMA) struggled to reach an agreement over a number...

26 October, 2016 /

Social media has changed the relationship between manufacturers and retailers, retailers and consumers. As the traditional models of product distribution shift and morph under the influence of ecommerce and digital marketing, all the points of the sales chain need to find ways to engage that...

28 September, 2016 /

There are so many things to focus on when you are working on your business. Your website design, the shopping platform, ensuring delivery, product quality and stock…. not to mention having everything on your site beautifully photographed so that customers can’t wait to buy it....

10 August, 2016 /

  Joining forces with a podcast or blogger is a great way to expand the customer base for your business. There are different ways to incorporate blog or podcast sponsorship into your marketing plan or bring your business to the right audience. Finding the correct fit...

03 August, 2016 /

The proliferation of social media platforms has completely changed the traditional model of customer service. It’s no longer enough to have a toll-free customer help line staffed by a team of representatives, because very few of your customers are going to reach out to your...

27 July, 2016 /

  For this month’s Ravelry update, we thought we would take a look at how project photography correlates with pattern popularity. More specifically, does how a project is portrayed affect its popularity? Is there a standard or convention for different types of garments in project photography?...

05 July, 2016 /

Uh-oh.  Your potential customer is leaving the checkout page of your website, but they haven’t actually bought anything. Can you still change their mind? You certainly can try! In this post, we will look at some reasons that items in shopping carts get abandoned and...

28 June, 2016 /
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