Social media has changed the relationship between manufacturers and retailers, retailers and consumers. As the traditional models of product distribution shift and morph under the influence of ecommerce and digital marketing, all the points of the sales chain need to find ways to engage that...
There are so many things to focus on when you are working on your business. Your website design, the shopping platform, ensuring delivery, product quality and stock…. not to mention having everything on your site beautifully photographed so that customers can’t wait to buy it....
Joining forces with a podcast or blogger is a great way to expand the customer base for your business. There are different ways to incorporate blog or podcast sponsorship into your marketing plan or bring your business to the right audience. Finding the correct fit...
The proliferation of social media platforms has completely changed the traditional model of customer service. It’s no longer enough to have a toll-free customer help line staffed by a team of representatives, because very few of your customers are going to reach out to your...
For this month’s Ravelry update, we thought we would take a look at how project photography correlates with pattern popularity. More specifically, does how a project is portrayed affect its popularity? Is there a standard or convention for different types of garments in project photography?...
Uh-oh. Your potential customer is leaving the checkout page of your website, but they haven’t actually bought anything. Can you still change their mind? You certainly can try! In this post, we will look at some reasons that items in shopping carts get abandoned and...
Bounce rate, cart abandonment--call it what you will, but the bottom line is that it is a missed sales opportunity for your website. There are a lot of reasons why a customer might put your product in an online shopping cart but not complete the...
The Stitchcraft team has just returned from another action-packed TNNA (The National NeedleArts Association), Summer Trade Show! This year’s show was in a totally new venue: Washington, DC, which proved to be a nice change of pace from the “usual” venue for the Summer show...
For this month’s Ravelry update, we spent a few days tracking the Hot Right Now list. It’s not an easy thing to do, because the list can shift before your eyes as you are trying to catalogue it. So this post is based on a...