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Advertising is crucial to growing your customer base and in turn, your business. Knowing how to spend your advertising budget so that you get the best possible return on investment (ROI) is a task that many business owners don’t feel prepared to undertake. There are...

19 January, 2016 /

The National Needle Arts (TNNA) Winter Trade Show, held in San Diego this past weekend, provided yarn shop owners a chance to preview new yarns, meet the makers behind their most-loved brands, and find new companies and products to carry. It also gave us a sneak peek...

14 January, 2016 /

What is a PPC Ad? Pay-Per-Click (PPC) advertising is a deal you make with Google or other search engines to improve the power of your sponsored advertising. Google AdWords is the most popular PPC advertising system; if you sign up for the AdWords platform, your ads will appear...

11 January, 2016 /

If you have a lot of yarn or fabric that you need to move, often the first impulse is to slash the price to get it out the door. After all, everyone loves a bargain, so lowering the price will make the product more attractive...

07 December, 2015 /

Wondering how to get the most out of Shopify in your online store? Pinterest now provides pinners the option to buy or pin your Shopify products straight from their Pinterest accounts, whether they’re using Pinterest on their home computer or mobile device. Here's how to set...

26 August, 2015 /

Do unsubscribes to your newsletter make you uneasy? Industry experts estimate that the average newsletter list degrades by 22.8% yearly due to opt-outs and abandoned or changed email addresses. Let's say your newsletter list is 3,000 people - that's over 500 email addresses each year! If a...

27 July, 2015 /

[caption id="attachment_533" align="alignnone" width="662"] Wool and the Gang: Getting their message across big and bold.[/caption]   It doesn't matter if you are a local yarn store, yarn manufacturer, or an independent designer: BRANDING IS KEY! With today's social media outlets, it's not even difficult to establish a following...

23 June, 2015 /
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