Do you know who your customers are? Or do you have trouble determining who to cater your products and services to and how best to market them to increase your sales? Today we’ll show you how to develop a Customer Avatar for your crafty business....
There’s no denying that we’re in the midst of an economic recession. Americans in particular are cutting back on spending as they plan for a downturn that might not end until the coronavirus pandemic is over. But even in the middle of an economic slump,...
As we noted in our recent blog article 2020 Updates to Instagram, Facebook and Pinterest, Pinterest has been having a banner year, thanks to folks staying home and dreaming about what they’ll do next. According to Tech Crunch, Pinterest has seen more than 50% increase...
What makes you wake up in the morning excited to go work in your crafty business? What principles guide you as you make business decisions, whether they be product offerings, staffing, customer service, marketing or more? This past month Stitchcraft Marketing hosted a two-part discussion...
As you know, we’re bullish on video. The 3 major social media platforms we use (Facebook, Instagram, and Pinterest) all prioritize video in their algorithms. But if you haven’t done much with video, it can be hard to know where to start and what kind...
Measuring ROI: Return on Investment is often used to describe the bottom line profit after expenses are deducted from revenue. For example, if you spend $100 on a Facebook ad and it generates $150 in sales, your ROI is $50. Not all ROI is strictly monetary,...
2020 has already been an unprecedented year and it isn’t even half over. The current conditions caused by the coronavirus epidemic have us laser-focused on social media and online commerce as they are the best ways crafty businesses can engage with their customers and generate...
In the age of increased social connectivity and a burgeoning global marketplace, Generosity Marketing has become an invaluable tool for businesses large and small. But what does that phrase really mean? How can you attract and retain customers if you are giving things away for...
News flash: your yarn/paper/fabric/craft shop is not unique. Sure, there are some aspects that are a little different from your competitors, but there are a thousand shades of that perfect red, countless varieties of paper punches, and more options for amazing organizing bags than we...