What a year it has been! The craft industry in 2025 continued to evolve at a pace we haven’t seen since the post-pandemic boom. Consumer buying shifted again as inflation eased but spending stayed value-driven. Makers leaned into meaningful creativity, niche communities flourished, and retailers doubled down...
Pinterest is often mistaken for social media, but it’s actually a powerful search engine—one that can drive long-lasting traffic. While an Instagram post lasts about 19 hours, a Pinterest pin can circulate for nearly 4 months. For craft businesses especially, Pinterest is an ideal “top-of-funnel”...
Strategizing and recording video for social media has become one of the most frequent complaints we receive from our craft business community. So many craft businesses struggle with creating short videos to satisfy the demands of social media’s algorithms, which have increasingly prioritized video content...
Earlier this year, Facebook announced that it would no longer host Facebook Live videos beyond thirty days. We heard from several of our craft business clients upset with the decision. Where would their live monthly tutorials go? What about their weekly video chats with their...
Instagram Broadcast Channels are a new way for creators to share content directly with their audience in a more personalized manner. Think of them as a one-to-many messaging tool within Instagram's direct messaging system. For craft businesses—whether you specialize in knitting, crocheting, sewing, or quilting—they present...
If you want to engage your community, hosting a Craft Along or Make Along (MAL) is a great way to create conversation, nurture creativity, and build relationships with new and loyal customers. At Stitchcraft, we've supported many Knit Alongs (KAL), Quilt Alongs (QAL), and Crochet...
In today's digital landscape, creating an online community around your craft—whether it's knitting, crochet, sewing, quilting, weaving, macramé, paper crafts, woodworking, printmaking, garment-making, or painting—can significantly impact your success. Facebook Groups offer an excellent online platform to connect with your customers, showcase your expertise, and nurture...
Stitchcraft Marketing had a banner year for strategy and marketing content, with excellent podcast guests for the Business of Craft, informative Office Hours aimed at enlightening our craft business community, and in-depth blogs delving into the hottest topics and new developments in social media, marketing,...
With another year *almost* under our belt, we’re back with a recap of some of the most impactful social media platform updates that will impact the marketing strategy for your crafting business next year. Keep reading for Facebook, Instagram, Pinterest and YouTube updates! Facebook Updates Community...