As online commerce continues to evolve, retailers are pressed to ensure they’re making optimal use of their advertising and marketing dollars. Busy shop owners also need to be strategic in how they use their limited time. Given the demands of sustaining a retail craft business, online...
Facebook: Do you 😍 or 😡 it? As a craft business, you may love Facebook because many of your current (and future) customers spend lots of time there. Facebook is free to use and is constantly working to connect users to content they will like. Facebook...
What is the Craft Retailer Research Study? Earlier this spring, you may have seen an invitation to participate in a survey of craft retailers. Stitchcraft Marketing, along with BERNINA, The National Needlearts Association, and Creative Retailer, partnered with Audience Audit, a third-party research company specializing in...
ByAnnie.com, creator of bag-making products that are easy to use, made of exceptional quality, and bring vibrant color options to the creative process, holds an annual local quilt shop (LQS) contest. In conjunction with a special partnership to support the LQS contest, we’ve put together...
Companies have long relied on the Pages profile format to manage their brand presence on Facebook. However, craft businesses have recently experienced a noticeable decline in their organic reach and engagement via Facebook Pages and Groups. The rates of organic engagement vary depending on the...
The last few years have been full of economic turbulence and the pandemic’s influence continues to affect revenue streams and opportunities. Without the usual schedule of conventions, shows, and guild events that businesses have relied upon to bolster sales and discover new opportunities, many have...
You’ve probably seen it all over the news, read about it on social media, or even talked about it with your friends; artificial intelligence (or AI) is here. There have been truly remarkable leaps forward in the past year, most notably the viral craze of...