Being a craft business on the web can be tough. It’s all hashtags, alt tags, and analytics. However, as business owners, we know we must live with it, use it, and to do both of those things, understand it. While we crafters are dyeing fabric by...
We’ve heard from several of our clients that views for their online profiles have suffered a sharp decline recently compared to previous years. Many of you are lamenting the lack of interactions, finding it increasingly more and more difficult to gain traction in the ever-evolving...
Social Media Updates June 2022 In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook, and Pinterest. Since our last brief in September 2021 so much has happened, and we knew we had...
Negative reviews are a fact of life; there’s always going to be a customer who isn’t 100% satisfied with their experience and wants to let you know about it. But bad reviews can be more than a headache. They can present an opportunity to improve...
It’s been a tricky year navigating a world still affected by an ongoing pandemic. Thankfully, the challenge has presented opportunities for innovations in how we approach and manage business. As we near the end of 2021, we’d like to take a look back at some...
Expanding Your Impact with Content Atomization Your social media strategy should include creating content to showcase your business and increase awareness around your product offerings can be time-consuming and stressful. If you spend valuable time and effort creating content for your social media feeds, it should...
Social media platforms constantly evolve, and it can be challenging and frustrating to stay on top of the ever-changing algorithms. At one point, all you needed was gorgeous photography and engaged followers to bolster your Instagram page’s visibility. But recently we have noticed and heard...
To begin to implement an effective Search Engine Optimization (SEO) strategy, you need to focus on the keywords that customers use in their Google search queries. Simply put: what search terms do customers use when searching for problems you can solve or items that you...
Elements of a social media post Every great social media post has three basic elements: Media Description A Link or CTA Let’s dig into each of these! Media: Your photos or videos don’t have to be professional studio quality, but they do need to be clear and eye-catching....