21 Sep Top 3 Things to Know About Web 3.0
Being a craft business on the web can be tough. It’s all hashtags, alt tags, and analytics. However, as business owners, we know we must live with it, use it, and to do both of those things, understand it. While we crafters are dyeing fabric by hand or spinning yarn, the world wide web has stretched and morphed into its third iteration. In other words, our current Web 2.0 lives are due for a glow up. Web 3.0 is here, and this is what you need to know about it.
What is Web 3.0?
Put simply, it is machine learning, or artificial intelligence (AI), and blockchain technology (how data is stored) working to enable human communications. Think of it as Siri or Alexa helping your customers shop—which is why it is important. It will become more so as we catch up to the tech in about three to five years, which is when we will likely see day-to-day use.
Why worry about it now?
Because you can prepare your websites and e-tail stores in advance and be ready to adapt. Prepare by way of ensuring your website is mobile ready featuring responsive and accessible design implementations. For example, you can perform speed and keyword search tests, optimize your images with alt tags, and ensure visitor usability on multiple devices.
Here is a quick checklist to get your wheels turning:
- Page loading: How long does it take to access pages on the site?
- Navigability: How easy is it to find items on the site?
- User experience (UX): Do visitors have to pinch and zoom to read the page?
- Security (SSL certificates): Do browsers consider the site safe?
- Pop-up forms: Do these obscure the ways visitors access the site?
- Findability/SEO: How current are keywords on the site?
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How will this help?
An example worth noting is voice-assisted SEO, which 63% of Americans use now. It improves their searches for goods and services to the tune of $2B in 2020. Optimizing your content with natural phrases, having a well-written ‘About’ page, and ensuring your Google business profile is up to date (location, hours of operation, contact details, etc.) are great places to start. Then review your Google Analytics report. The faster your site appears, ranking high in the search list, the better for your business.
BONUS: What do these terms mean?
Do you know your blockchain from a seed phrase? What do you do with all this cryptocurrency? Let’s dive into a few Web 3.0 terms:
- Augmented Reality (AR): Augments or changes your surroundings by adding digital elements to a live view typically by using the camera on a smartphone.
- Blockchain: A chain or digital ledger of blocks of data. The data can store information about cryptocurrency transactions, NFT ownership, and more.
- Cryptocurrency: Virtual currency secured by cryptography, which makes it nearly impossible to counterfeit or double-spend. Ex: Bitcoin and Doge coin
- NFT (Non-fungible Tokens): A digital asset, purchased with cryptocurrency, that represents real-world objects like art, music, in-game items, and videos.
- Seed Phrase: Group of words used as a code to create an account where you exchange dollars for cryptocurrency.
- Tokens: A non-divisible, fungible (exchangeable) asset, which is not unique and can be readily exchanged for another asset of like kind.
- Virtual Reality (VR): A completely immersive experience replacing your real-life environment with a simulated one.
Have you heard a new Web 3.0 term and would like to learn its meaning? Let us know in the comments.
Stitchcraft Marketing is a marketing agency of crafting experts. We customize every program to showcase your brand, engage your customer base, and generate sales in a way that is nothing less than magical. If you’d like more help preparing your craft businesses for success, contact us today!