YouTube Shorts was introduced in September 2020 and just one year later was already boasting over 15 billion global daily views (Variety). In 2022, Google reported that YouTube Shorts had more than 1.5 billion monthly logged in users, which is approximately three quarters of YouTubes’s...
What is the Craft Retailer Research Study? Earlier this spring, you may have seen an invitation to participate in a survey of craft retailers. Stitchcraft Marketing, along with BERNINA, The National Needlearts Association, and Creative Retailer, partnered with Audience Audit, a third-party research company specializing in...
Companies have long relied on the Pages profile format to manage their brand presence on Facebook. However, craft businesses have recently experienced a noticeable decline in their organic reach and engagement via Facebook Pages and Groups. The rates of organic engagement vary depending on the...
You’ve probably seen it all over the news, read about it on social media, or even talked about it with your friends; artificial intelligence (or AI) is here. There have been truly remarkable leaps forward in the past year, most notably the viral craze of...
A new year is well underway—it’s time again to look at the crafting community and see what everyone is making! A good thing to note as we plunge into the hot craft trends of 2023: hand crafts in general are as popular as ever. Knitting,...
2022 has been a wild year with lots of ups and downs. Crafty businesses returned to in-person events, trade shows reunited after a few years in absence, and the world of social media and marketing continued to evolve at a breakneck pace. Here at Stitchcraft...
It might feel like hyperbole to declare that colors are disappearing from the world. Crafters in particular eschew this supposition; we indulge in the daily practice of exploring and utilizing color in our crafts. From popular projects like the Find Your Fade Shawl in the...
It seems every year shoppers begin their holiday buying earlier than the year before, and stores, especially the big box variety, begin preparing earlier in response—as in October. Wondering how to prepare your store for the holidays? Our first bit of advice is not to wait...
Social media isn’t the playground it once was. It used to be fun, but now it seems like all the swings are broken and there are hidden dangers in the sandbox. It’s also a ton of work with seemingly little reward. If the business side...
Being a craft business on the web can be tough. It’s all hashtags, alt tags, and analytics. However, as business owners, we know we must live with it, use it, and to do both of those things, understand it. While we crafters are dyeing fabric by...