Business of Craft Season 7 Episode 6 Nicole Moore on Email Marketing and AI Efficiencies


Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. Our guests share best practices and teach effective marketing skills, that help crafty business owners learn to grow and scale. Let’s start crafting a better business together!

Today our guest is Nicole Moore, of Sew Much Moore and Creative Day Job. It wasn’t until Nicole left her full-time corporate job in 2013 that she delved into “serious sewing.” From craft shows to Etsy, boutique shops, and Amazon Handmade, and a viral YouTube channel, Nicole’s first business Sew Much Moore, flourished. While growing Sew Much Moore Nicole learned to leverage technology, conquer overwhelm, and foster a robust online community. Recognizing those same aspirations in countless other talented women, she founded the Creative Day Job—a platform devoted to empowering creative women on the path to transforming their hobbies into lucrative businesses.

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[01:44] Let’s talk about email marketing: what is it and why does it matter for a small business?

[05:43] What’s the difference between a newsletter and an email funnel? 

[10:05] What are the key parts of a successful email funnel for our listeners looking to convert leads into customers?

[14:41]  How do you strike a balance between providing value in emails and promoting your products, services, the things that pay the bills but without overwhelming your subscribers?

[19:10] What metrics matter for email marketing? What data do you look at for a campaign?

[24:29] How can entrepreneurs create engaging and attention-grabbing email subject lines to improve open rates?

[26:37] Let’s talk about AI in your business and in email marketing. How do you use it?

[34:30] Let’s talk with what is your biggest pet peeve that you see with people making either with AI in their email marketing or email marketing in general?