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The Goal: Generate sales for Kraemer Yarns, particularly for yarns for spring and summer months (cotton/acrylic blends). The Strategy: Stitchcraft Marketing worked with its exclusive partner relationships to secure pattern placement for the Spring 2019 issue in Knitty, a popular web-based knitting magazine. Stitchcraft Marketing then...

26 April, 2019 /

  The Goal: Produce seasonal pattern collections of inspiring designs with well-known designers using Miss Babs yarns. Release dates should coincide with events that Miss Babs attends for maximum sales opportunities. The Strategy: Over several seasons we developed a network of reliable, well-known designers; implemented a designer...

29 October, 2018 /