Kraemer/Knitty Case Study

Marketing & Promotion, Pattern Support
About This Project

The Goal: Generate sales for Kraemer Yarns, particularly for yarns for spring and summer months (cotton/acrylic blends).

The Strategy: Stitchcraft Marketing worked with its exclusive partner relationships to secure pattern placement for the Spring 2019 issue in Knitty, a popular web-based knitting magazine. Stitchcraft Marketing then coordinated with designer Emily Ringelman, a member of Stitchcraft’s extensive designer database and provided pattern support services to Kraemer to prepare the pattern for submission to Knitty.

The Result: Opportune, a pattern featuring Kraemer Yarns Tatamy Tweed DK was featured on the cover of Knitty’s Spring 2019 issue. It was on Ravelry’s Hot Right Now list the week of release.