Eucalan Video Case Study

About This Project

The Goal:

Film, edit and promote product videos to replace older, outdated versions. 

The Strategy: 

We worked with the client and our Stitchcraft Videographer to develop scripts for a series of promotional videos showcasing several uses of the product. The videographer then filmed and edited each 3-4 minute video which included demonstrations of product uses, opening and closing credits sequence, vocal tracks and music selection. Videos were then promoted on YouTube, Facebook, Instagram, and Twitter.

The Result:

The client was thrilled with the new videos and the fresh, updated look for the brand. The videos will prove invaluable evergreen content for several years to come.

You can view both videos here: Basic Blocking for Knit & Crochet Items and Laundering Baby Items with Eucalan.