Goal: Develop a new logo for Baskets of Yarn to support rebranding of the business. The Strategy: Baskets of Yarn started as a retail yarn shop in North Carolina. Over the past few years, the client has expanded to include the fabric and embroidery sectors and...
The Goal: Knitter’s Pride wanted to sponsor an influencer who could create a series of engaging craft videos to highlight their wide array of knitting and crochet tools. The Strategy: Stitchcraft Marketing worked with its extensive influencer network to connect Knitter’s Pride to Vickie Howell, noted...
About This Project The Goal: To generate online sales for project kits, specifically the Irish Cable Stroller Blankie. The Strategy: Stitchcraft Marketing worked with its extensive influencer network to connect Staci Perry of VeryPink.com with Appalachian Baby Designs. Staci filmed a tutorial video, showing techniques used in...
The Goal: Produce seasonal pattern collections of inspiring designs with well-known designers using Miss Babs yarns. Release dates should coincide with events that Miss Babs attends for maximum sales opportunities. The Strategy: Over several seasons we developed a network of reliable, well-known designers; implemented a designer...