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Are you a local yarn store owner? It’s a hard business, but most local yarn store owners are in it because they love yarn, knitting, crocheting and the people who love those things, too. When a customer walks into a local yarn store, chances are...

Social media has changed the relationship between manufacturers and retailers, retailers and consumers. As the traditional models of product distribution shift and morph under the influence of ecommerce and digital marketing, all the points of the sales chain need to find ways to engage that...

Sharing those “Throwback Thursday” photos on Facebook is a lot of fun, if sometimes embarrassing. It can be tough to revisit our former selves and realize that our favorite looks no longer look quite as fresh as they used to. Times change, as do tastes,...

So, you've got an e-newsletter for your yarn shop but maybe it's very small or hasn't grown much in recent months. What to do? Here are some tips to build your consumer e-newsletter specifically for yarn shops: Tip 1: Be sure you're gaining PERMISSION to send an...

I don't know about you, but I LOVE stories about how businesses were born. Here is mine: As an advertising sales rep for a national knitting magazine, I spent several years talking to shop owners and what I call "yarnie entrepreneurs" about what marketing efforts gave them the...