Why make a holiday gift guide for your blog or website? Well, if Martha Stewart does it, it must be a good thing! Today we share our top 5 tips for creating a great gift guide for your customers. #1 Choose a Theme Whether you choose to...
Black Friday, Small Business Saturday, Cyber Monday--the days following Thanksgiving all have their designations in the run-up to the December gift-giving season. For some shoppers, however, it’s December 26th that separates the skilled shoppers from the amateurs. That’s the day the Post-Holiday Sales begin, and...
Are you a local yarn store owner? It’s a hard business, but most local yarn store owners are in it because they love yarn, knitting, crocheting and the people who love those things, too. When a customer walks into a local yarn store, chances are...
Social media has changed the relationship between manufacturers and retailers, retailers and consumers. As the traditional models of product distribution shift and morph under the influence of ecommerce and digital marketing, all the points of the sales chain need to find ways to engage that...
The proliferation of social media platforms has completely changed the traditional model of customer service. It’s no longer enough to have a toll-free customer help line staffed by a team of representatives, because very few of your customers are going to reach out to your...
For this month’s Ravelry update, we thought we would take a look at how project photography correlates with pattern popularity. More specifically, does how a project is portrayed affect its popularity? Is there a standard or convention for different types of garments in project photography?...
The Stitchcraft team has just returned from another action-packed TNNA (The National NeedleArts Association), Summer Trade Show! This year’s show was in a totally new venue: Washington, DC, which proved to be a nice change of pace from the “usual” venue for the Summer show...
Welcome back to the next part of our series focused on optimizing your e-mail marketing strategy; if you missed part one, click here to get caught up. Once you have built a list of email contacts, you will engage with them on a regular basis. The...
You do use email as part of your marketing strategy, don’t you? If you don’t have an active email marketing campaign, you are missing out on one of the most cost-effective ways for your business to build its customer base. Email is inexpensive to send,...