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If you’re in a crafting business, showcasing your products and the wonderful things that can be made from them on an image-based social media platform such as Instagram is a great way to reach your potential customers. Until recently, however, Instagram was exactly that--a showcase...

08 March, 2016 /

Sharing those “Throwback Thursday” photos on Facebook is a lot of fun, if sometimes embarrassing. It can be tough to revisit our former selves and realize that our favorite looks no longer look quite as fresh as they used to. Times change, as do tastes,...

16 February, 2016 /

I don’t know about you, but my wallet is stuffed with Customer Loyalty cards. My bread baker offers a free loaf for every 12 purchased (a Baker’s Dozen); the smoothie shop gives a freebie for every 10 smoothies purchased, and the supermarket offers gas discounts...

09 February, 2016 /

We’ve all done it. You’re in the aisle at the big box store, trying to make a decision among the three different models of microwaves you’ve carefully researched before setting foot in a store. Uh-oh! It looks like they’re out of stock on the one...

02 February, 2016 /

Advertising is crucial to growing your customer base and in turn, your business. Knowing how to spend your advertising budget so that you get the best possible return on investment (ROI) is a task that many business owners don’t feel prepared to undertake. There are...

19 January, 2016 /

What is a PPC Ad? Pay-Per-Click (PPC) advertising is a deal you make with Google or other search engines to improve the power of your sponsored advertising. Google AdWords is the most popular PPC advertising system; if you sign up for the AdWords platform, your ads will appear...

11 January, 2016 /

If you have a lot of yarn or fabric that you need to move, often the first impulse is to slash the price to get it out the door. After all, everyone loves a bargain, so lowering the price will make the product more attractive...

07 December, 2015 /
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