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Many trend forecasters agree that video has been surging forward as the top way to communicate of a brand’s identity, especially in recent years. For a long time, this was centralized to YouTube, the first video uploading, hosting, and sharing site on the internet. You...

18 January, 2017 /

As we near the close of the year, we like to reflect on the more successful marketing trends we saw in 2016 and we predict what we see trending for 2017. Let's begin with a few 2016 trends that we utilized in the agency for...

14 December, 2016 /

When does the holiday shopping season begin? Your answer may reflect your engagement with online shopping and social media. Black Friday and Cyber Monday are so five years ago! Now that we all have smartphones and spend more of our time on social media, shopping...

09 November, 2016 /

Social media has changed the relationship between manufacturers and retailers, retailers and consumers. As the traditional models of product distribution shift and morph under the influence of ecommerce and digital marketing, all the points of the sales chain need to find ways to engage that...

28 September, 2016 /

We’ve all done it. You’re in the aisle at the big box store, trying to make a decision among the three different models of microwaves you’ve carefully researched before setting foot in a store. Uh-oh! It looks like they’re out of stock on the one...

02 February, 2016 /

It wasn’t that long ago that you called or even wrote a letter to address an issue that needed to be rectified with a business. Whether you contacted them to complain or to thank them for their service, both of these channels were viable contact points,...

27 March, 2013 /

So, you've got an e-newsletter for your yarn shop but maybe it's very small or hasn't grown much in recent months. What to do? Here are some tips to build your consumer e-newsletter specifically for yarn shops: Tip 1: Be sure you're gaining PERMISSION to send an...

08 December, 2009 /