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We’ve all done it. You’re in the aisle at the big box store, trying to make a decision among the three different models of microwaves you’ve carefully researched before setting foot in a store. Uh-oh! It looks like they’re out of stock on the one...

02 February, 2016 /

Wondering how to get the most out of Shopify in your online store? Pinterest now provides pinners the option to buy or pin your Shopify products straight from their Pinterest accounts, whether they’re using Pinterest on their home computer or mobile device. Here's how to set...

26 August, 2015 /

Tracking the return on investment for social media efforts can be difficult: quite often, you see your number of followers grow much more quickly than sales. But buying likes and follows isn't enough; when it comes to social media, the quality of your followers will increase the...

27 May, 2015 /

In our last post we talked about the importance of Instagram for companies in the crafty community. Today we're focusing on best practices to help your Instagram account grow and flourish to become an asset to your brand. (In addition to this article, we’ve also...

23 April, 2015 /

It wasn’t that long ago that you called or even wrote a letter to address an issue that needed to be rectified with a business. Whether you contacted them to complain or to thank them for their service, both of these channels were viable contact points,...

27 March, 2013 /

Facebook.com is an incredible marketing tool that allows yarn companies and yarn shops to see inside the hearts and minds of their customer. Having a fanpage about your yarn company or yarn shop puts your finger directly on the pulse of how knitters and crocheters...

10 March, 2010 /

Over the holiday I visited a girlfriend out of town. While there, I dropped into a music store and bought a few things for my daughter who plays violin.  On a whim, I asked the owner if he had any 1/2 size violins for sale...

08 January, 2010 /