Stitchcraft Marketing - Specialists in social media help for craft businesses -

17 Feb Maximize Twitter with these 3 Easy Tips

Posted at 15:25h in marketing by Leanne Pressly 0 Comments

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We often hear folks say that they don't understand Twitter or think it's a waste of time. While this platform doesn't have quite the fibery audience as Facebook or Instagram, we feel it's important to maintain a presence on Twitter for the sake of your...

08 Apr The Trendsetter Debacle: Social Media Lessons Learned

Posted at 09:51h in marketing by Stitchcraft Marketing 0 Comments

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The recent incident that played out on Ravelry concerning Trendsetter’s copyright violation serves as a great case study in what to do when your company or your brand suffers a social media crisis. In a nutshell, Trendsetter was accused of stealing the design for the knitting...

27 Mar Customer Service Through Social Media

Posted at 11:07h in marketing by Stitchcraft Marketing 0 Comments

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It wasn’t that long ago that you called or even wrote a letter to address an issue that needed to be rectified with a business. Whether you contacted them to complain or to thank them for their service, both of these channels were viable contact points,...

05 Mar Tweet Local

Posted at 10:00h in marketing by Stitchcraft Marketing 0 Comments

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If you own a yarn shop it's important for you to connect with potential customers-knitters who live near your shop. It’s easy to find Ravelers in your area who also tweet. Go to “advanced people search” and type in “twitter.” Select a number range in the...

26 Feb Customer Service & Twitter

Posted at 11:19h in marketing by Stitchcraft Marketing 0 Comments

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A while back I ordered a kit from an online store; when it arrived in the mail they’d forgotten to include the patterns! I sent them an email explaining the situation and within a day or two they responded and e-mailed me the .PDFs. I...

18 Nov Tweeting for Yarn Shops and Knitting Companies

Posted at 11:22h in marketing by Stitchcraft Marketing 0 Comments

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In my last posting, I blogged about the social media tool, Twitter and the many reasons WHY it's so important for yarn shops and yarn businesses to establish Twitter accounts for your main identities. At the very least, set up an account for your knitting business...

Twitter Tag

17 Feb Maximize Twitter with these 3 Easy Tips

08 Apr The Trendsetter Debacle: Social Media Lessons Learned

27 Mar Customer Service Through Social Media

05 Mar Tweet Local

26 Feb Customer Service & Twitter

18 Nov Tweeting for Yarn Shops and Knitting Companies

30 Oct How and why to set up a Twitter Account for your yarn shop or yarn company

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