Yarn companies Tag

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It’s September, and the local yarn stores (LYS) in the region where your company has its dyestudio have scheduled their annual yarn crawl. As a nationally-known dyer whose skeins are snapped up the minute you update your online store and are traded eagerly in a...

10 May, 2016 /

Have you ever been browsing a website, only to have a little windows appear in front or on top of the main page? If so, you’ve encountered a pop-up - and more and more companies are using them on their websites. Love them or hate...

01 March, 2016 /

Sharing those “Throwback Thursday” photos on Facebook is a lot of fun, if sometimes embarrassing. It can be tough to revisit our former selves and realize that our favorite looks no longer look quite as fresh as they used to. Times change, as do tastes,...

16 February, 2016 /

I don’t know about you, but my wallet is stuffed with Customer Loyalty cards. My bread baker offers a free loaf for every 12 purchased (a Baker’s Dozen); the smoothie shop gives a freebie for every 10 smoothies purchased, and the supermarket offers gas discounts...

09 February, 2016 /

What is a PPC Ad? Pay-Per-Click (PPC) advertising is a deal you make with Google or other search engines to improve the power of your sponsored advertising. Google AdWords is the most popular PPC advertising system; if you sign up for the AdWords platform, your ads will appear...

11 January, 2016 /

Perhaps you’ve heard rumblings of the new Canadian Anti-Spam law that went into effect July 1, 2014 and you’re wondering what you need to do—if anything as a yarn company or yarn shop that sends out e-newsletters to Canadian recipients.  Since we deal with this...

25 September, 2014 /

The recent incident that played out on Ravelry concerning Trendsetter’s copyright violation serves as a great case study in what to do when your company or your brand suffers a social media crisis. In a nutshell, Trendsetter was accused of stealing the design for the knitting...

08 April, 2013 /
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