It’s time to make some predictions for 2018! Last year, we organized our look at crafting trends for the new year based on specific crafts. This year, rather than focusing on individual craft sectors, we’re going to take a look at broader trends in Making,...
The 2017 TNNA Summer Show returned to Columbus, OH this June, giving attendees a glimpse at what the fiber world has in store for the fall and winter season. It may seem strange to be thinking about warm yarns and snuggly sweaters as summer kicks...
You’re a yarn manufacturer, and you want to sell yarn. While there are many avenues where you can advertise your yarns - knitting magazines, Facebook, Instagram, and in-person at industry shows - those often cost money with difficult to measure results. We also know that...
If you have a lot of yarn or fabric that you need to move, often the first impulse is to slash the price to get it out the door. After all, everyone loves a bargain, so lowering the price will make the product more attractive...
If you've been in a yarn store, fiber festival, or any other place where people are buying yarn than you know that patterns sell yarn. This isn't news to anyone. The question is, are you providing enough patterns to your customers? If you're a yarn company… All...
If you own a yarn shop it's important for you to connect with potential customers-knitters who live near your shop. It’s easy to find Ravelers in your area who also tweet. Go to “advanced people search” and type in “twitter.” Select a number range in the...
A while back I ordered a kit from an online store; when it arrived in the mail they’d forgotten to include the patterns! I sent them an email explaining the situation and within a day or two they responded and e-mailed me the .PDFs. I...