December 2009

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So, you've got an e-newsletter for your yarn shop but maybe it's very small or hasn't grown much in recent months. What to do? Here are some tips to build your consumer e-newsletter specifically for yarn shops: Tip 1: Be sure you're gaining PERMISSION to send an...

08 December, 2009 /

In my last posting, I blogged about the social media tool, Twitter and the many reasons WHY it's so important for yarn shops and yarn businesses to establish Twitter accounts for your main identities. At the very least, set up an account for your knitting business...

18 November, 2009 /

I don't know about you, but I LOVE stories about how businesses were born. Here is mine: As an advertising sales rep for a national knitting magazine, I spent several years talking to shop owners and what I call "yarnie entrepreneurs" about what marketing efforts gave them the...

20 October, 2009 /