Archives

Written by Leanne Pressly

How to Capitalize on the Holiday Rush

When does the holiday shopping season begin? Your answer may reflect your engagement with online shopping and social media. Black Friday and Cyber Monday are so five years ago! Now that we all have smartphones and spend more of our…

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Managing Supply Chain: Cash Flow & Inventory

In late 2014 and early 2015, local yarn stores all over America felt the effects of the labor disputes in the west coast ports. The International Longshore and Warehouse Union (ILWU) and the Pacific Maritime Association (PMA) struggled to reach…

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Social Media 101 for Retailers

Are you a local yarn store owner? It’s a hard business, but most local yarn store owners are in it because they love yarn, knitting, crocheting and the people who love those things, too. When a customer walks into a…

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October Ravelry Update: New Releases and the HRN

We took another snapshot of the Ravelry Hot Right Now (HRN) pattern list during the third week of September 2016. It was a particularly interesting week as it was marked by the release of the Brooklyn Tweed Fall 16 Look…

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Getting Retailers to Engage on Social Media

Social media has changed the relationship between manufacturers and retailers, retailers and consumers. As the traditional models of product distribution shift and morph under the influence of ecommerce and digital marketing, all the points of the sales chain need to…

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September Ravelry Update: Yarn Trends

When we publish these Ravelry updates, our goal is to share the insights we have gleaned from studying trends in patterns, yarns, projects and designers as they are reflected on this user-driven fiber-centric social media site. There’s no denying that…

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How to Sell Both Through Retail Outlets and Direct to Consumers

Why Would You Want to Sell Direct to Consumers? E-commerce is eroding the traditional relationship between manufacturer and retailer. Consumers learn about brands through social media and go to the internet not only to do their research, but also to…

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You Are Your Brand: Why Your Business Needs Your Face

There are so many things to focus on when you are working on your business. Your website design, the shopping platform, ensuring delivery, product quality and stock…. not to mention having everything on your site beautifully photographed so that customers…

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Partnering with a Podcast

  Joining forces with a podcast or blogger is a great way to expand the customer base for your business. There are different ways to incorporate blog or podcast sponsorship into your marketing plan or bring your business to the…

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Make Customer Service Your Marketing Plan

The proliferation of social media platforms has completely changed the traditional model of customer service. It’s no longer enough to have a toll-free customer help line staffed by a team of representatives, because very few of your customers are going…

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