Whether you know it or not, your web presence is constantly being evaluated using a specific set of Google metrics. How well you score on these metrics determines your ranking, and Google features higher-ranking sites more prominently in its search results. Today we're going to...
In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook and Pinterest. We just finished a whirlwind of a year and we wanted to be sure that we all start 2021 with...
Happy New Year! The end of the year always passes by in a whirlwind of activity for our crafty clients and January brings inventory season, that time of year entrepreneurs dread. But the new year is a time for fresh starts and big ideas, and...
In 2020 we changed things up a bit in terms of the multimedia we produce at Stitchcraft Marketing. It was a busy year with lots of unexpected twists and turns, but today we’d like to highlight some of our best content that covered timely issues...
Every year we try and predict what we think the hot trends of the year are going to be, both in crafting and social media. Back in February we published our best guesses at the 2020 Trends in Crafting. Now it’s time to revisit those...
Each season, designers, manufacturers and indie makers come out with new offerings, hoping to capture the attention of their customers. But how do they decide what to offer? And how do they know what will trend this season? The answer, at least in part, is...
Since March, the craft industry and others have had to pivot to create new shopping experiences (both virtual and in person) for their customers. In the newest Social Media Trends guide from Hubspot, they recommend that efforts focus on what they call the 4 C’s:...