Setting Your Marketing Budget
You know you have to spend money on marketing to grow your business, but it’s hard to determine how much, and it’s even...
26 July, 2017
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- All
- blogger outreach
- marketing
- pattern support
- social media
- website
- yarn
Which Trade Show Should I Attend? AFCI vs. TNNA
In Part One, we looked at the two major industry organizations, the Association for Creative Industries (AFCI) and The National Needlearts Association (TNNA),...
25 July, 2017
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Designers Don’t Want To Design For Your Yarn Company
I first started writing knitting patterns in 2010 when I was living in China and teaching English. I wrote patterns because I couldn’t...
17 July, 2017
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Who, What & Where: The Big Trade Shows
Your craft business has made the leap from Etsy shop to full-fledged business. You now have a few wholesale accounts and your products...
05 July, 2017
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Business of Craft Podcast: Craft a Better Business
Stitchcraft Marketing is pleased to announce the launch of Business of Craft, a podcast for crafty business owners. Each episode features interviews with...
28 June, 2017
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#stitchlove at TNNA
Two weeks ago, we hosted #stitchlove, a community art project, at the TNNA Summer trade show in Columbus, OH. After a year of...
23 June, 2017
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Trendspotting at the 2017 TNNA Summer Trade Show
The 2017 TNNA Summer Show returned to Columbus, OH this June, giving attendees a glimpse at what the fiber world has in store...
21 June, 2017
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Brand Consistency Across Channels
A key part of marketing your brand is making sure your customers can find you and identify your products when and wherever they...
14 June, 2017
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Maybe Marketing Isn’t the Answer: When You Can’t Find Your Ideal Customers
Your business is your baby, and no one thinks their own baby is ugly. However, there may come a day when you have...
07 June, 2017
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#StitchLove
Last week we announced stitchlove, a new project for the June 2017 TNNA trade show. We hope you’ll join us, here’s a post...
02 June, 2017
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How to Combat the Summer Slow Down
Summer is coming in the Northern Hemisphere, luring people outside with its warmth, sunshine and fun activities. Most craft businesses see a drop-off...
31 May, 2017
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3 Essential KPIs for B2C Companies
Our last post explored the eight KPIs (Key Performance Indicators) that B2B (Business to Business) companies should track when measuring the progress of...
24 May, 2017
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