Blog Archive

8 KPIs (Key Performance Indicators) to Track Your Social Media Marketing Program

You’re spending time, money, and resources on your social media and marketing program, and you want to know, “What am I getting out of this?” Unless a customer tells you that one of your marketing efforts got them to buy…

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Managing Retailer Relationships

As an independent dyer, pattern designer, or manufacturer of craft tools, you need to manage your relationships with your retailers in a way that keeps them happy while benefiting your bottom line. The challenges of making this a profitable relationship…

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Grow Your Instagram Following & Drive Traffic To Your Website

The Instagram Power-Up is a 1-month boost to increase activity, traffic, and impact of an Instagram channel for our clients. We’ve seen a lot of activity and engagement shift from other social media channels over to Instagram. The importance of…

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Supporting Your Local Yarn Store

What does your ideal town look like? Is it a maze of divided roadways along which asphalt parking lots serve as approaches to big-box retailers? Or is it a main-street kind of town with storefronts lining sidewalks for window-shopping? There…

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How To Drive Traffic To Your Website With Pinterest

Getting noticed on Pinterest isn’t easy, even when your target market is pinning every day and seems to share all sorts of content but yours. If you want to get noticed on busy and bright Pinterest feeds, you need to…

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7 Steps for Freshening Your Website in 7 Days

If it’s been over 15 months since you updated your website, odds are it’s already out of date! We know it can be tough to keep up with the fast pace of technology – but you don’t want to have…

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Pinterest for Crafty Businesses: Optimize for Better Visibility

Pinterest is more than a social media channel – it’s a visual search engine, and there are more sales coming from Pinterest to small businesses than any other social media site, and this is particularly true for craft businesses. 55% of…

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Overview: Ravelry Yarn Database

You’re a yarn manufacturer, and you want to sell yarn. While there are many avenues where you can advertise your yarns – knitting magazines, Facebook, Instagram, and in-person at industry shows – those often cost money with difficult to measure…

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Craftivism: The Impact Of The Pussy Hat

In our previous blog post, we discussed Craftivism’s resurgence during the Women’s March at the end of January. Crafting has become the face of this movement; just look at the front page of the New York Times and the covers…

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Instagram Automation: InstaPlus Experiment & Review

If you take any online business class or read an article about growing your brand’s Instagram following, they’ll all say that one of the best ways to gain new followers is by engaging with them. This means liking, commenting, and…

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