Considerations in Changing your Business Name
Selecting a name is one of the biggest challenges when starting a business. A good business name builds your brand, identifies your business...
14 August, 2019
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Navigating the Changing Landscape of Influencer Marketing
If your business is active on Instagram (which it should be! Click here for more information on how to best utilize Instagram for...
06 August, 2019
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How to Craft a Better Business: Heather Zoppetti Stitch Sprouts
Today we’re kicking off a new series, How to Craft a Better Business. From time to time we’ll interview a maker in the...
17 July, 2019
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TNNA Summer Show 2019 Recap
This past weekend we attended the TNNA Summer Show in Cleveland, Ohio and were delighted to see old friends, meet new ones, and...
02 July, 2019
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Rewarding Your Best Customers: The Ins and Outs of Customer Loyalty Programs
Customer loyalty programs have rapidly become a foundational strategy for maintaining a loyal customer base. Creating a rewards program not only encourages your...
20 June, 2019
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2019 Trends in Social Media and Marketing
In February we highlighted our favorite 2019 Craft Trends spotted at Creativation, and more recently we’ve reported on 2019’s Hottest Sewing Trends. Once...
05 June, 2019
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2019’s Hottest Sewing Trends
While many of your customers may knit or crochet seasonally, most sewists enjoy making projects year-round. As we’ve mentioned in our previous article...
15 May, 2019
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How to prepare for the seasonal slow down in Fiber Crafts
To paraphrase a popular fantasy series slogan, “summer is coming,” which means crafting will soon do battle with the lure of warmer weather....
01 May, 2019
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How to Prepare for a Communications Crisis in Your Business
Whether you’re a small craft business or a national chain of retail outlets, your reputation matters. Reviews and ratings of the customers and...
18 April, 2019
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Standing Out in a Crowded Crafting Community
Increased coverage of crafting’s many benefits has stimulated growth in the crafting community, which is a boon for business but may leave you...
03 April, 2019
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Crafting a Podcast
In today’s DIY world, people of all ages are crafting and making things. It has never been easier to access tutorials and learn...
25 March, 2019
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Automated vs. Native Posting: How To Increase Engagement for your Crafty Business
When you’re managing a crafting business, it can be tempting to sign up for automated services that promise to cross-post your social media...
13 March, 2019
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