Each year Stitchcraft Marketing researches and compiles the latest updates to social media. The aim of our condensed social media reports is to...
There are ads and then there are ADS. When you level up your marketing efforts to include programmatic and geofencing ads, it goes...
Because Stitchcraft is a niche marketing firm specializing in the craft industry, we spend our days with tabs and windows open across many...
We’re so used to seeing hashtags that we often don’t even register them anymore. When creating posts, we toss a few in there–...
As a craft business, you strive to grow, innovate, and most of all increase profits. You’ve tried special editions, limited editions, and deadlines,...
In our increasingly connected world, we know that having a social media presence for our businesses can’t be ignored. However, with only so...
YouTube Shorts was introduced in September 2020 and just one year later was already boasting over 15 billion global daily views (Variety). In...
As online commerce continues to evolve, retailers are pressed to ensure they’re making optimal use of their advertising and marketing dollars. Busy shop...
Facebook: Do you 😍 or 😡 it? As a craft business, you may love Facebook because many of your current (and future) customers spend...
Welcome to the second post where we share information from the 2023 Craft Retailer Research Study. (Our first post on the study is...
What is the Craft Retailer Research Study? Earlier this spring, you may have seen an invitation to participate in a survey of craft retailers....
ByAnnie.com, creator of bag-making products that are easy to use, made of exceptional quality, and bring vibrant color options to the creative process,...
Companies have long relied on the Pages profile format to manage their brand presence on Facebook. However, craft businesses have recently experienced a...
Google Analytics 4 Replaces Universal Analytics Soon! Overview of GA4 Do you use Google Analytics to track your customer activity? If so, are you using Google’s...
The last few years have been full of economic turbulence and the pandemic’s influence continues to affect revenue streams and opportunities. Without the...
You’ve probably seen it all over the news, read about it on social media, or even talked about it with your friends; artificial...
Let’s be real. Running a craft business is tough. Between day-to-day operations like sales and employee management, keeping up on your inventory, engaging...
Collecting Payments in the Wild Selling your goods at local markets, craft shows, or trade shows is a great way to expand your brand...
A new year is well underway—it’s time again to look at the crafting community and see what everyone is making! A good thing...
Many of our clients want to diversify their revenue streams to create more stable sources of income. They are also curious to learn...
Figuring out all the expenses to a trade show can make your head spin. You’ve got booth costs, travel costs, food, promotions, extras…when...
The fiber and fabric industry has a lot of participants and, in order to succeed, you need to differentiate in order to thrive....
As a crafty entrepreneur you’re busy wearing all the hats in your business - idea creation, product development, packing and shipping, running a...
2022 has been a wild year with lots of ups and downs. Crafty businesses returned to in-person events, trade shows reunited after a...
As a crafty brand or business, having a great logo is a crucial part of your marketing efforts. It is the first look...
It might feel like hyperbole to declare that colors are disappearing from the world. Crafters in particular eschew this supposition; we indulge in...
This article originally appeared in a 2019 issue of Creative Retailer. We have updated it for you today! There is no denying that starting...
It seems every year shoppers begin their holiday buying earlier than the year before, and stores, especially the big box variety, begin preparing...
Social media isn’t the playground it once was. It used to be fun, but now it seems like all the swings are broken...
Being a craft business on the web can be tough. It’s all hashtags, alt tags, and analytics. However, as business owners, we know...
What is accessibility and why should you be thinking about it? Accessibility is about ensuring your website and content is usable to as...
As inflation continues trending upwards across the globe, many struggle to counteract the high costs of doing business. From maintaining inventory to paying...
Many of our clients are content creators and are always eager to learn more about new platforms that make engaging with followers and...
In a world increasingly awash with large volumes of data, it’s hard to know how best to collect that information, particularly in a...
We’ve heard from several of our clients that views for their online profiles have suffered a sharp decline recently compared to previous years....
The Stitchcraft team just returned from the inaugural h+h americas show last week in Chicago, and they kept their eyes peeled for the...