The Internet is a modern instant-gratification playground—anything you want is literally at your fingertips, which bodes well for online businesses. However, that immediacy...
Your website is often the first way a customer is introduced to your business and first impressions are everything. If you have a...
Today we’re continuing our series, How to Craft a Better Business. From time to time we interview a maker in the craft industry...
Voice search has been around for more than a decade, ever since Google launched it as a feature of its search engine in...
Selecting a name is one of the biggest challenges when starting a business. A good business name builds your brand, identifies your business...
If your business is active on Instagram (which it should be! Click here for more information on how to best utilize Instagram for...
Today we’re kicking off a new series, How to Craft a Better Business. From time to time we’ll interview a maker in the...
This past weekend we attended the TNNA Summer Show in Cleveland, Ohio and were delighted to see old friends, meet new ones, and...
Customer loyalty programs have rapidly become a foundational strategy for maintaining a loyal customer base. Creating a rewards program not only encourages your...
In February we highlighted our favorite 2019 Craft Trends spotted at Creativation, and more recently we’ve reported on 2019’s Hottest Sewing Trends. Once...
While many of your customers may knit or crochet seasonally, most sewists enjoy making projects year-round. As we’ve mentioned in our previous article...
To paraphrase a popular fantasy series slogan, “summer is coming,” which means crafting will soon do battle with the lure of warmer weather....