Blog Archive

Trendspotting at the 2017 TNNA Summer Trade Show

The 2017 TNNA Summer Show returned to Columbus, OH this June, giving attendees a glimpse at what the fiber world has in store for the fall and winter season. It may seem strange to be thinking about warm yarns and…

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Brand Consistency Across Channels

A key part of marketing your brand is making sure your customers can find you and identify your products when and wherever they are looking. To do that effectively, you must develop a brand identity and deploy it consistently across…

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Maybe Marketing Isn’t the Answer: When You Can’t Find Your Ideal Customers

Your business is your baby, and no one thinks their own baby is ugly. However, there may come a day when you have to face the facts and admit that you may be the only one who thinks your baby…

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#StitchLove

Last week we announced stitchlove, a new project for the June 2017 TNNA trade show. We hope you’ll join us, here’s a post by Mari on why this project is important to her. In 2016, I went to both the…

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How to Combat the Summer Slow Down

  Summer is coming in the Northern Hemisphere, luring people outside with its warmth, sunshine and fun activities. Most craft businesses see a drop-off in sales during the warmer months as even dedicated crafters take a break to engage with…

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3 Essential KPIs for B2C Companies

Our last post explored the eight KPIs (Key Performance Indicators) that B2B (Business to Business) companies should track when measuring the progress of their marketing program. Today, we’ll introduce KPIs in three key areas for B2C (Business to Consumer) companies:…

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Back to the Future with Direct Mail Marketing

Everything old is new again. Ten years ago, you may have been sending a physical catalog or newsletter to your customers four times a year, highlighting your new products. Now you send them an email newsletter every couple of weeks…

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Patterns: PDFs and Piracy

The digital revolution in crafting is changing the way hobbyists buy and use publications for their various crafts, particularly instructions. It’s most noticeable in yarn crafts, where sales of individual digital patterns are quickly breaking down the model of pattern…

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Best Practices for “About Us” Pages

Have you looked at any “About Us” pages on company websites lately? We have, and what we are seeing hasn’t impressed us. An “About Us’  page is an essential part of your company’s branding. It’s how you present your company’s…

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8 KPIs (Key Performance Indicators) to Track Your Social Media Marketing Program

You’re spending time, money, and resources on your social media and marketing program, and you want to know, “What am I getting out of this?” Unless a customer tells you that one of your marketing efforts got them to buy…

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