Getting noticed on Pinterest isn’t easy, even when your target market is pinning every day and seems to share all sorts of content but yours. If you want to get noticed on busy and bright Pinterest feeds, you need to create a winning formula for...
If it’s been over 15 months since you updated your website, odds are it’s already out of date! We know it can be tough to keep up with the fast pace of technology - but you don’t want to have a website like lingscars.com, do...
Pinterest is more than a social media channel - it’s a visual search engine, and there are more sales coming from Pinterest to small businesses than any other social media site, and this is particularly true for craft businesses. 55% of all US online shoppers describe...
You’re a yarn manufacturer, and you want to sell yarn. While there are many avenues where you can advertise your yarns - knitting magazines, Facebook, Instagram, and in-person at industry shows - those often cost money with difficult to measure results. We also know that...
In our previous blog post, we discussed Craftivism’s resurgence during the Women’s March at the end of January. Crafting has become the face of this movement; just look at the front page of the New York Times and the covers of Time and the New...