You know you have to spend money on marketing to grow your business, but it’s hard to determine how much, and it’s even harder to decide what counts as marketing for an independent craft business. We want to help you set the parameters of your...
In Part One, we looked at the two major industry organizations, the Association for Creative Industries (AFCI) and The National Needlearts Association (TNNA), and gave an overview of the trade shows each organization offers. Now, in Part Two, we’ll help you determine which trade show...
I first started writing knitting patterns in 2010 when I was living in China and teaching English. I wrote patterns because I couldn’t find exactly what I was looking for on Ravelry, and I had lots of ideas of the exact thing I wanted to...
Your craft business has made the leap from Etsy shop to full-fledged business. You now have a few wholesale accounts and your products are showing up on Pinterest and Instagram. Now it’s time to take it to the next level. One way to do that...