As inflation continues trending upwards across the globe, many struggle to counteract the high costs of doing business. From maintaining inventory to paying staff to strategizing for the upcoming high seasons of fall and winter, margins have thinned for many craft businesses. However, there are several...
Many of our clients are content creators and are always eager to learn more about new platforms that make engaging with followers and creating membership communities to access their paid content easier. Today we’ll explore Searchie, a platform that we’re hearing about frequently as a...
In a world increasingly awash with large volumes of data, it’s hard to know how best to collect that information, particularly in a format that allows you to review the data, spot trends, and make informed business decisions. At Stitchcraft Marketing, we encourage our clients...
We’ve heard from several of our clients that views for their online profiles have suffered a sharp decline recently compared to previous years. Many of you are lamenting the lack of interactions, finding it increasingly more and more difficult to gain traction in the ever-evolving...
The Stitchcraft team just returned from the inaugural h+h americas show last week in Chicago, and they kept their eyes peeled for the latest craft trends. If you didn’t attend this year’s show in person, there are still virtual spots available through July 1. And...
Social Media Updates June 2022 In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook, and Pinterest. Since our last brief in September 2021 so much has happened, and we knew we had...
Expansion of the global marketplace has heretofore had a positive impact on business, creating increased competition, more efficient markets, and greater opportunities to expand customer bases. COVID-19, however, has weakened links in the global supply chain, generating a ripple effect on businesses here and abroad. Several...
Customers have learned to value their data privacy, and are increasingly opting out of sharing their information. Even if you don’t realize it, much of the data you use to strategically market to and reach your customers is owned by platforms like Google and Facebook....