Attending a trade show is one of the most effective ways to reach your audience as a craft business. Trade shows gather all your customers and clients together in one space for a targeted event focused on brand recognition, brand awareness, and face-to-face networking. Trade...
The events of the past few years have changed consumer behavior, potentially forever. This means it has become increasingly difficult for businesses to intuitively know their customers, let alone decide which segments to focus on. Plus, it is always important to pivot, grow, and evolve...
Gone are the days of searching the yellow pages in the phonebook for places to shop. Enter mobile devices and search engine queries to find products and services “near me.” If you’re a business with a brick and mortar location, hyperlocal marketing campaigns are a...
We’re approaching the second quarter of the new year, which is a great time to look ahead at a new crop of crafting trends. Every year Stitchcraft turns a gimlet eye toward the vast community of makers to suss out their current inspirations. What moves...
The way we engage with our customers is always changing. As customers choose the convenience of online shopping over the physical limitations imposed by brick & mortar stores, businesses have had to adapt. Part of that adaptation involves growing the possibilities for online engagements. How...
In marketing, one size doesn’t fit all. In fact, if you’re preparing a general message designed to appeal to everyone, you’re likely not appealing to anyone in particular. Customers are becoming more savvy about their purchasing decisions, so the more you can personalize your marketing...
Back in 1979, The Buggles sang about how Video Killed the Radio Star. Now, in 2022, it seems video inspired the radio star. Witness the recent resurgence of audio streaming platforms, developed on the heels of video apps like TikTok, which energized users to create short,...
Negative reviews are a fact of life; there’s always going to be a customer who isn’t 100% satisfied with their experience and wants to let you know about it. But bad reviews can be more than a headache. They can present an opportunity to improve...