Prior to the COVID- 19 outbreak and subsequent shutdowns which followed it, Stitchcraft Marketing conducted a survey of social media usage and buyer behavior to determine how social media posting and advertising affect consumer buying habits. In this post, we share one of our key...
by Sandi Rosner for Stitchcraft Marketing What goes up must come down. The United States is in the 129th month of the longest period of economic expansion on record. Economists have been warning us that a recession is inevitable. Whether it will be caused by changes in trade...
The most effective social media presence often gives the appearance of spontaneity. It feels unplanned and unconstrained, guided by the reflexive “life” of a brand. It’s the reason why influencers and micro-influencers are so effective—the presence of a live person behind a company feels organic....
It’s no secret that retail stores are in fierce competition with online sales to capture customers dollars. However, recent research indicates a surprising trend: consumers spend significantly more per visit in-store than online. And in a recent survey we conducted at Stitchcraft Marketing, 80% of...
Each year we report on the newest trends in the craft industry. Typically we bring you our latest finds from AFCI’s Creativation and the TNNA Winter Show, and this year, both of these shows were combined into one one giant craft show on the weekend...
A variety of factors have rapidly turned Instagram into one of the hottest online sales platforms for businesses. The visual medium is a natural fit for showcasing eye-catching product imagery. A billion people use Instagram every month, with 200 million Instagram users visiting business profiles...
This post was originally published on January 19, 2016. We’ve updated it today to make it more relevant to you and your crafty business in 2020 and beyond! Successful advertising is crucial to growing your customer base and in turn, your crafty business. With scarce resources...
The Business of Craft podcast in 2019 featured guests and topics that covered timely issues of importance to small business owners across the crafts industry. Each episode explores a topic by breaking it down to clarify not just why these points are important for your...
Each year we make predictions about what what trends will dominate the year, and at the end of the year we take a look back at how we did! Craft Trends After attending the Creativation show in Phoenix in January 2019, we penned 2019’s Hottest Craft Trends...