News flash: your yarn/paper/fabric/craft shop is not unique. Sure, there are some aspects that are a little different from your competitors, but there are a thousand shades of that perfect red, countless varieties of paper punches, and more options for amazing organizing bags than we...
Recent circumstances have led to cancellations of many beloved events in the crafting world, causing a trickle-down effect in lost revenues for the event host, community teachers, speakers, and of course, smaller vendors. But what if you could avoid canceling altogether and instead use a...
Product photography is your most important tool when running an e-commerce business. It’s the first thing your customer sees when they visit your website or social media pages, and its quality communicates your professionalism and your product’s value. But high-quality, eye-catching photos don’t just engage...
Prior to the COVID- 19 outbreak and subsequent shutdowns which followed it, Stitchcraft Marketing conducted a survey of social media usage and buyer behavior to determine how social media posting and advertising affect consumer buying habits. In this post, we share one of our key...
by Sandi Rosner for Stitchcraft Marketing What goes up must come down. The United States is in the 129th month of the longest period of economic expansion on record. Economists have been warning us that a recession is inevitable. Whether it will be caused by changes in trade...
The most effective social media presence often gives the appearance of spontaneity. It feels unplanned and unconstrained, guided by the reflexive “life” of a brand. It’s the reason why influencers and micro-influencers are so effective—the presence of a live person behind a company feels organic....
It’s no secret that retail stores are in fierce competition with online sales to capture customers dollars. However, recent research indicates a surprising trend: consumers spend significantly more per visit in-store than online. And in a recent survey we conducted at Stitchcraft Marketing, 80% of...
Each year we report on the newest trends in the craft industry. Typically we bring you our latest finds from AFCI’s Creativation and the TNNA Winter Show, and this year, both of these shows were combined into one one giant craft show on the weekend...