This article originally appeared in a 2019 issue of Creative Retailer. We have updated it for you today! There is no denying that starting a retail business is thrilling. You make plans, build out your store, and select inventory. When you finally open your doors, you’re...
Spring has arrived, and with it vaccines and a slight relaxing of pandemic guidelines. As people get out and circulate more you’ll want to welcome them back into your store. Few customers who enter your store leave empty handed. It follows that increasing the number...
by Sandi Rosner for Stitchcraft Marketing As government restrictions ease over the next several weeks, you’re probably looking forward to getting your business back to normal. But the coronavirus is still spreading in our communities. While researchers are working around the clock to develop a vaccine,...
by Sandi Rosner for Stitchcraft Marketing The coronavirus that causes Covid-19 is here. Since the first widely reported cases in China in late January, the coronavirus has spread across the globe with stunning speed, bringing widespread economic disruption, illness, and sometimes death. As of this writing, there are...