Negative reviews are a fact of life; there’s always going to be a customer who isn’t 100% satisfied with their experience and wants to let you know about it. But bad reviews can be more than a headache. They can present an opportunity to improve...
It’s been a tricky year navigating a world still affected by an ongoing pandemic. Thankfully, the challenge has presented opportunities for innovations in how we approach and manage business. As we near the end of 2021, we’d like to take a look back at some...
Expanding Your Impact with Content Atomization Your social media strategy should include creating content to showcase your business and increase awareness around your product offerings can be time-consuming and stressful. If you spend valuable time and effort creating content for your social media feeds, it should...
Social media platforms constantly evolve, and it can be challenging and frustrating to stay on top of the ever-changing algorithms. At one point, all you needed was gorgeous photography and engaged followers to bolster your Instagram page’s visibility. But recently we have noticed and heard...
To begin to implement an effective Search Engine Optimization (SEO) strategy, you need to focus on the keywords that customers use in their Google search queries. Simply put: what search terms do customers use when searching for problems you can solve or items that you...
Today the world abounds in ways to reach your customer. In addition to brick and mortar stores, you likely have your own website and social media channels, and you may feature your products or services through other larger websites like Etsy or Amazon. And in...
Elements of a social media post Every great social media post has three basic elements: Media Description A Link or CTA Let’s dig into each of these! Media: Your photos or videos don’t have to be professional studio quality, but they do need to be clear and eye-catching....
Social Media Updates In June of 2020, we started providing you with comprehensive updates to the major three social media platforms we specialize in: Instagram, Facebook, and Pinterest. Now that we’re in the latter half of 2021 we decided it was time to check in again...
Newsletters 101 A solid mailing list and great newsletters are two of the best and most important tools in your arsenal. Your email list is composed of customers who have expressly told you that they want to hear more from you! If social media disappears tomorrow,...