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Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
6 Reasons Why Craft Businesses Need a Blog
As a craft business, creating a blog is one of the most important things you can do to strengthen your online presence. However, our craft clients often question the value of writing blogs. Blogs require time and creative effort, and they demand consistency. But there is no better way to ...
Search Engine Optimization (SEO) Priorities for Craft Businesses
Does your online marketing strategy include SEO? If you haven’t had the bandwidth to explore SEO, this article will walk you through the basics and provide concrete steps to improve your organic traffic performance. First, we review the role of keywords in SEO. Then we offer specific recommendations for where ...
Best of 2023: Our Most Popular Strategy and Marketing Content!
Stitchcraft Marketing had an incredible 2023 with loads of exciting developments. We launched our first Craft Retail Research Study, welcomed new, highly-skilled and intelligent members to the Stitchcraft team, and attended several in-person trade show events like h+h americas, Quilt Market, Bernina University, and others. We also continued hosting our ...
Your Shop as a Third Place
A ‘third place’ is a term in sociology that refers to a location or setting that is separate from the ‘first place’ of home and the ‘second place’ of work. In the book The Great Good Place, author Ray Oldenburg declared that third places are important for civic engagement and ...
November 2023: Social Media Updates to Facebook, Instagram and Pinterest
Each year Stitchcraft Marketing researches and compiles the latest updates to social media. Our condensed social media reports aim to provide a quick primer on the current status of the platforms. Social media evolves every year—it’s important to refresh your knowledge base and ensure you’re keeping up with the times! Facebook In ...
Programmatic + Geofencing Advertising: A Beginner’s Guide
There are ads and then there are ADS. When you level up your marketing efforts to include programmatic and geofencing ads, it goes far beyond making a few educated guesses and hoping your spend makes an impact. We’re talking about laser-focused audience targeting. At Stitchcraft, we recently had a client inadvertently ...
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