Crafting Season Approaches Summer may be around the corner, and sales have slowed a bit, but winter IS coming. The crafting season really kicks off at the beginning of each fall and runs through the end of the year. While knitters, quilters, and crocheters might be...
Spring has arrived, and with it vaccines and a slight relaxing of pandemic guidelines. As people get out and circulate more you’ll want to welcome them back into your store. Few customers who enter your store leave empty handed. It follows that increasing the number...
Embedding images with alt tags is an important part of an accessible, search-optimized website and social media presence. In the context of a website, alt tags (or alt text) live within HTML coding and describe in some detail the images being displayed on your website....
You’ve likely seen the term “User Generated Content” floating around the internet. You may have even started exploring how to tie some of this content into your social media marketing plan. User Generated Content might be one of the most important organic means of generating...
Special thanks to guest poster Matt Maciel for today's post about optimizing your e-commerce through the omnichannel experience. Matt is an Account Executive with Retail Success, whose star product is POSIM (POS and Inventory Management). POSIM is specifically designed to handle unique retail experiences, with...
Facebook, Instagram, Twitter, Pinterest, Vine (RIP), Snapchat, TikTok—it feels like the second you’ve learned one social media platform, another pops up to challenge your technological intelligence. Not only are there just so many social media platforms, but each one is constantly evolving, introducing new features...
The success or failure of your business’s online presence hinges on search engines indexing your website above others competing for the same limited customer base. So, how do you ensure that your website shows up in those search engine results above your competitors? The answer...
If you’ve just started exploring opening an online business or setting up your brick & mortar business with an online store, chances are you’ve heard of Shopify. Shopify currently supports more than 1,000,000 businesses in 175 countries around the world, making it one of the...
Each year Stitchcraft scours the marketplace to seek out the hottest craft trends climbing the horizon. To no one’s surprise, this year proved difficult—though not impossible—to forecast. Our tried and true sources were absent due to COVID-19; TNNA has suspended operations for the time being,...