WELCOME TO THE BLOG
Insights, strategy, and marketing clarity for craft businesses
Whether you’re refining your positioning, improving your campaigns, or building stronger systems, this is a resource to support your growth.
Social Media Efficiencies
In our increasingly connected world, we know that having a social media presence for our businesses can’t be ignored. However, with only so many hours in the day and so many hands to do all the work, understanding and utilizing social media efficiencies is key. This means maximizing results (whether ...
YouTube Shorts: 5 Quick Ideas for Short Form Videos
YouTube Shorts was introduced in September 2020 and just one year later was already boasting over 15 billion global daily views (Variety). In 2022, Google reported that YouTube Shorts had more than 1.5 billion monthly logged in users, which is approximately three quarters of YouTubes’s total global base (Variety). If ...
Selling Online: Facebook and Integrated Live Selling using CommentSold
As online commerce continues to evolve, retailers are pressed to ensure they’re making optimal use of their advertising and marketing dollars. Busy shop owners also need to be strategic in how they use their limited time. Given the demands of sustaining a retail craft business, online live selling is an area ...
Recent Facebook Changes and Impact for Shop Owners
Facebook: Do you 😍 or 😡 it? As a craft business, you may love Facebook because many of your current (and future) customers spend lots of time there. Facebook is free to use and is constantly working to connect users to content they will like. Facebook also gives you the tools ...
2023 Craft Retailer Research Results Part 2
Welcome to the second post where we share information from the 2023 Craft Retailer Research Study. (Our first post on the study is here.) What is the Craft Retailer Research Study? If this is the first time you’re reading about the study, a bit of background may be helpful. Through April-May 2023, ...
2023 Craft Retailer Research Results Part 1
What is the Craft Retailer Research Study? Earlier this spring, you may have seen an invitation to participate in a survey of craft retailers. Stitchcraft Marketing, along with BERNINA, The National Needlearts Association, and Creative Retailer, partnered with Audience Audit, a third-party research company specializing in attitudinal segmentation for agencies, to ...
Ready to go deeper?
If you’re ready to bring more clarity and structure to your marketing, we’re here to help.
Stay connected!