In the last few months, there have been hundreds of articles written about the EU General Data Protection Regulation (GDPR). In this article, we want to give you some quick, easy to understand tips about how to amend your privacy policy to be GDPR compliant. GDPR...
As your business grows, change is inevitable. Maybe you need to change suppliers, maybe the fabric you use or the yarn base you dye isn’t available anymore, or maybe you just want to experiment with something new to fulfill the next phase of your creative...
Festivals and consumer events are a terrific way to introduce new customers to your company. The opportunity to touch and try your product can be just what the maker needs to finalize the decision to buy. But how can you maintain this new relationship when...
In April 2016, Facebook rolled out its Branded Content tool as a way to streamline the collaboration between content creators and business partners. When this tool is used to tag a sponsoring brand on a post, both the creator and the sponsor are able to...
Spring has sprung and while some places are still digging out of the snow, many places are enjoying blooming buds, sunshine and greenery. Today we’re going to talk about how you can take advantage of this beautiful spring season to refresh your web presence. Look and...
Dark social sharing is what happens when people share content via private networks and messaging apps such as email, text, WhatsApp and Facebook Messenger. These shares are called dark because they are hard to track and quantify. Dark social is traffic that’s not attributed to...
Today we’re going to discuss a hot new trend in marketing, voice search. WHAT IS VOICE SEARCH? Voice search is using your voice, and your words, to request assistance from a digital virtual assistant. Think about Siri from Apple or Alexa from Amazon; these are two...
It has been a while since we last featured Ravelry Advertising as a way to market your creative business and there have been several new features added to their menu of options. Let’s take a look at a few of the most recent changes. Creative Comparison Ravelry...
Starting in 2018, the Business of Craft podcast shifted its publishing schedule to the 1st and 15th of each month. Each episode explores a topic by breaking it down to clarify not just why these points are important for your business but how to immediately...