17 Oct SSL Certificates for Your Website and How They are Helping You Rank on Google
These days, internet privacy has never been more important. With social media sites mining our data for businesses and hackers trying to steal our financial information, everyone has to be extra cautious and vigilant when online.
Google thinks so too.
Everyone’s favorite search engine uses a lot of different variables to determine which sites pop up in searches. If you’re familiar with search engine optimization (SEO) marketing, then you know what we’re talking about.
However, one element that Google pays attention to is the security of your page. If it’s not protected enough, then Google won’t display it, meaning less traffic for you.
Secure socket layer (SSL) technology is the backbone of online security, and it can have a significant impact on how well your pages rank on Google. While we won’t get into the nitty-gritty details of how it all works, you need to understand how privacy concerns should be incorporated into your digital marketing strategy.
Secure Page Icon
Many websites these days will ask for personal information from their users, whether it’s their address, email, or credit card number. If you have SSL technology in place, then a green lock icon will show in the browser bar (next to the URL). If you don’t, then it will flash red.
In many cases, if you’re asking for sensitive data (like financial information), then Google will bounce the user off the page if it’s not safe. Thus, you could lose a lot of business that way, not to mention that you’re putting your customers at risk.
Although a small fraction of sites have switched to HTTPS (the secure version of standard web pages), Google still prefers those who use it over those who don’t. Thus, if your site is similar to a competitor’s, but you have encryption, and they don’t, you’ll rank higher.
Let Stitchcraft Marketing Help
When it comes to things like encryption, online privacy, and building web pages, it can be more than a little overwhelming. Thus, instead of trying to figure it all out on your own, let Stitchcraft Marketing help.
We not only understand how to use SSL for your site and to protect your users, but we can assist with your overall digital marketing campaign as well. Click here to contact Leanne for more information.
You can learn more about SSL certificates on episode 39 of our podcast, Business of Craft with guest Lori Highby of Keystone Click.